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2016 HBCU Classics

It’s that time of year again; where Pumpkin Spice is everywhere, the leaves are changing colors and the HBCU Classics are dominating the yard of several HBCU campuses. This year McDonald’s has had the opportunity to be the sponsor of five HBCU Classics (Southern Heritage Classic presented by FedEx, Southwest Airline State Fair Classic, McDonald’s Magic City Classic presented by Coca Cola, Florida Blue Florida Classic, and Air Force Reserve Celebration Bowl).

Southern Heritage Classic Presented By FedEx

Tennessee State University and Jackson State University battled it out on the gridiron on Saturday, September 9, 2016 at the Southern Heritage Classic. Tennessee ultimately claimed the Southern Heritage Classic winning the game 35-25. The game was held at the Liberty Bowl Memorial Stadium but that wasn’t the only highlight of the weekend. McDonald’s also sponsored the Classic Tailgate which served as a moment to not only celebrate football but also family and eat great food. At the tailgate McDonald’s sampled 6,600 small Mango Pineapple Smoothies, gave away branded merchandise, and provided the McPick2 Stack Attack in life size form.

Southwest Airline State Fair Classic

The Southwest State Fair Classic in Dallas, Texas hosted Grambling State and Prairie View A&M and was held on Saturday, October 1, 2016 at Fair Park. Since 1940 the State Fair Classic has been bringing the thrills and excitement and 2016 was no different. Prior to the game McDonalds hosted the beloved State Fair tailgate. At the tailgate McDonald’s sampled 6,000 small Mango Pineapple smoothies, hosted a Build-A-Burger Pre-Game Challenge, and gave away several All-Day Breakfast offers. The second of the five Classics lived up to legend; serving up a fun filled weekend for the youth and alumni alike. The night ended with Grambling State being crowned as this year’s champs of the Southwest Airline State Fair Classic, whom dominated the field winning 34 -17.

McDonald’s Magic City Classic Presented By Coca Cola

The Magic City Classic took place in Birmingham, Alabama on October 29, 2016. Long time rivals Alabama State University and Alabama Agricultural and Mechanical University battled it out on the field where they went into a thrilling overtime. Ultimately Alabama A&M brought home a win after an exciting overtime leaving the score at 42-41 and making them the winner of the 2016 Magic City Classic for the second year in a row. Overall, it was an exciting weekend in Birmingham. The McDonald’s Magic City Classic Parade kicked off the weekend, gathering 100,000 people to witness all of the talent. Ludacris served as the 2016 Grand Marshal for the parade. Recording artist Melba Moore and Young Joc also joined on the McDonald’s float and road along the parade route. Following the parade Young Joc visited the Heritage McDonald’s for an in-store visit and took photos with excited McDonald’s customers. The Pre-Game Tailgate Party followed the parade, where McDonald’s sampled Strawberry Banana Smoothies, distributed Arch Cards® in return for McDonald’s App Downloads. Overall the weekend was filled with family, fun, and football.

Florida Blue Florida Classic

The battle continued with Florida Agricultural and Mechanical University and Bethune - Cookman University for the 36th time in Orlando, FL. After a tough first three quarters, Bethune – Cookman pulled it together to brig home a win. Bethune - Cookman ended the game with 39 points to FAMU’s 19 making them champions of the 36th Florida Blue Florida Classic. Prior to the game, McDonald’s sponsored the Florida Classic FanFare. Guests were met with sampling opportunities of the Strawberry Banana smoothies, McDonald’s Arch Cards®, and had received branded merchandise.

Air Force Reserve Celebration Bowl

The HBCU Classics will round up with the Celebration Bowl that will take place in Atlanta, GA. The Celebration Bowl will start with the Air Force Reserve Celebration Bowl Trophy Tour presented by Coca-Cola. The Fan Fest will be held at the Georgia Dome. The Fan-Fare will have a free Wi-fi conversation, a Live DJ, branded merchandise giveaways, along with sample of the McCafe Mango Pineapple Smoothie and Arch Card® distributions.

Don’t miss out on the McDonald’s HBCU Classics, where we recognize and celebrate the African American culture and the success in our community while indulging in some good ole’ football.

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