The first McDonald's HBCU Classics of the 2015 season was a lively celebration of historically black schools from Mississippi and Tennessee. On Saturday, September 12th, over 48,000 Tennessee State Tigers and Jackson State Tigers football fans gathered in Memphis, TN for the 26th annual Southern Heritage Classic presented by FedEx. Before the big game, tailgaters enjoyed tasty treats, games, and family friendly activities at the FanFest. Outside of the Liberty Memorial Stadium, McDonald’s shared the lovin’ at the McCafe sampling truck with free samples of McDonald’s delicious Mango Pineapple Smoothie. Children, young and old played bean bag toss games and received free McDonald’s tote bags and Arch Cards. Memphis native and V101 radio personality, Stan Bell hosted a live radio remote and on site dance party. At the big game, McDonald’s presence was everywhere. Attendees were able to watch the recent McDonald’s commercials that relate to McDonald’s initiative to support and spread love in the African American community. McDonald’s also sponsored the instant recaps of the game’s highlights. The fun filled day ended with TSU extending their winning streak with a victorious win for the fourth year in a row. The final score was TSU 35 and JSU 25.
Look out for updates on all of McDonald’s HBCU Classics on 365Black.com
McDonald’s introduced new products, partied with HBCU alumni, and gave away big prizes at the 90th anniversary of the Southwest Airlines State Fair Classic. On September 26th, the Grambling State Tigers and the Prairie View A&M Panthers fans tailgating outside and cheering inside the Dallas Cotton Bowl had a Texas sized experience. The McDonald’s Sample Truck in the tailgating area was the source for big flavor and great prizes. Lucky attendees sampled the Shakin’ Flavor Nuggets before they are available at participating McDonald’s locations and got down to jams provided by a local DJ. They also participated in the Spin to Win game that allowed participants to spin a wheel for a chance to win McDonald’s Arch Cards, sunglasses, playing cards, and cozies. Everyone was a winner that day and walked away from the tailgating area with a McDonald’s exclusive bag.
The McDonald’s Pregame Quarterback Challenge kicked off the big game inside the Cotton Bowl. A packed stadium, local owner/operators, the presidents of Grambling State and the Prairie View A&M and Ronald McDonald cheered on two students who played for a chance to win a $5,000 scholarship. The stadium was decked out with supersized fry boxes on both goal posts during the game. The McDonald’s led excitement continued during halftime when two contestants went head to head in the Shakin’ Flavor Nugget competition. The lively crowd cheered the contestants as they went head to head for a chance to add $100 to their pocket by tossing the Shakin’ Flavor Nuggets into the bag during a one minute McDonald’s commercial. On top of it all, McDonald’s partnered with Southwest Airlines and Bailey’s Furniture to give away even more goodies. McDonald’s gave twenty Southwest Airlines flight winners a McDonald’s Travel Pack containing a McDonald’s Backpack, headphones, a sleep mask, and a McDonald’s Arch Card. In addition, McDonald’s provided Arch Cards to cater a tailgating party of the winner of the Bailey’s Furniture store man cave.
The excitement did not end after the game. McDonald’s partnered with HBCU alumni to present the Party with a Purpose Event on Saturday. Five hundred partygoers received a free McDonald’s exclusive bag and a McDonald’s Arch Card. They also had a chance to win $500 during a Social Media Retweet Contest. Those who were unable to attend watched the fun unfold online by following #365Black and #HBCUDallas on Twitter and Instagram.
Be sure to come back to 365Black.com for updates and information on next year’s event. We’ll see you there!
The 74th Annual Magic City presented by Coca-Cola on Saturday, October 31st was a celebration of firsts and HBCU traditions for fans of two Alabama based historically black universities - Huntsville’s Alabama A&M and Montgomery’s Alabama State. As a gold sponsor, McDonald’s kicked off the day at the McDonald's Magic City Classic Parade, which was broadcasted live for the first time ever on Birmingham’s television stations, Bounce TV and WBRC. The Magic City Classic grand marshal, Anthony Anderson greeted the crowd and viral sensation Tokyo Vanity made everyone dance when they passed by on the McDonald’s All Day Breakfast float. Local high school marching bands, P.D. Jackson-Olin High School and A. H. Parker High School performed the McDonald’s “I’m Lovin’ It” jingle along the 1.3 mile parade route in downtown Birmingham. The McDonald’s parade also included local organizations and the best dance troupes and bands in the region.
Later that morning at the Coors Light Pre-Game Tailgate Party, McDonald’s provided games, music, hash browns and fries samples, and prizes for the whole family in our activation area. Competitive tailgaters participated in corn hole and the 4pc McNugget Box Game. Selfie enthusiasts showed off their photo taking skills at the Selfie Station and struck their best pose in McDonald’s Instagram frames. The charismatic Louisiana rapper, Tokyo Vanity had the whole crowd enthusiastically shout, “That’s My Best Friend” during her performance the McDonald’s SoundStage. The McDonald's SoundStage will also feature a cheerleading showcase by A. H. Parker High School cheerleaders. Attendees of the McDonald’s tailgate party will not walk out empty handed. McDonald’s will be giving out arch cards, rally towels, t-shirts, footballs, crayons, earplugs and the coveted McDonald’s tote bag. Over 63,000 people attended the 74th Annual Magic City this year. For many of the attendees the highlight was the Battle of the Bands during halftime that featured a noteworthy hoverboard entrance of the Alabama State's band director. The Mighty Marching Hornets and the Marching Maroon and White wowed the crowed and with new school and new school classics. Alabama State beat Alabama A&M 35-20.