Few things have had greater impact on the music industry than technology. Each decade brings music and the art of DJing to the forefront of innovation with new formats, new sounds, new genres and new mixes. While some DJs prefer digital software and controllers to mix their beats, others prefer to wax poetic on vinyl and traditional turntables.
So what's the most important part of DJing? Most DJs would agree, having the best mix is even more important than having the "best" equipment. However, DJs continue to argue digital vs. analog formats.
What are the advantages and disadvantages of both formats? Let's start with the almighty turntable.
The turntable, along with a mixer, was first used to scratch vinyl records by moving it back and forth underneath the turntable stylus. From scratching to altering pitch, "turntablism" moved to tonal change, altered rhythm, repetition and instrumental punctuation. For these reasons, the turntable has been a tool of choice for DJs for decades. Over the past two years, however, sales for turntables have declined. Some claim digital DJing is the reason.
Digital DJing, using technology found in a typical laptop and software programs, is popular due to the ability to "beatmatch" and mix automatically. Beatmatch requires the ability to listen to two different songs and blend based on the DJ's ear and judgment alone. However, using new software programs, a DJ can sync sound recordings and even use a beat counter program to analyze the tempo.
The digital style of DJing has revolutionized the art of DJing, making it more accessible for aspiring DJs to enter the field. Through use of softwarev a digital "turntable" and appsv digital DJing offers the ability to create new genres of music, not to mention overnight DJ internet sensations. Some would argue that Dubstep, a genre of electronic dance music, is a direct product of a revamped style of digital DJing based on a mastery of certain DJ programs. Dubstep, first heard in the late 1990s in the UK and labeled in 2002, required incorporating elements of garage bass, drum and breakbeat into complex 2-steps. Although some elements of the program are automated, it takes tremendous skill to produce the best sound and remix.
So, the controversy remains…who are the true DJs? 365Black® asks that very question with the McDonald's Flavor Battle. It's the ultimate battle of beats and eats, where 24 DJs from across the country battle in the nation's premier DJ competition for a chance to win bragging rights.