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McDonald's Press Release - 02/14/2006
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McD's Olympic Champion Crew Receives "Coca-Cola Award: Live Olympic"
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TORINO, Italy, February 13, 2006 – The Coca-Cola Company today presented the McDonald’s Olympic Champion Crew – top restaurant employees selected from all over the world for their excellence in teamwork, speed in service and order accuracy – with “The Coca-Cola Award: Live Olympic.” The award was presented by Jerry Wilson, president, McDonald’s Worldwide, The Coca-Cola Company.
The “Coca-Cola Award: Live Olympic” salutes individuals who reflect the ideals of the Olympic Games in their everyday lives. Coca-Cola is recognizing new recipients daily during the Torino 2006 Olympic Winter Games. |
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Award ceremonies take place inside the Coca-Cola Lounge at the city’s Piazza Solferino sponsor village.
“Live Olympic,” the recently introduced marketing platform for the long-time Coca-Cola association with the Olympic Movement, draws from the simple proposition: “What if the Olympic Spirit came around every two seconds, instead of every two years?” Much as the Olympic Games bring out the best in athletic achievement, “live Olympic” suggests that each moment in our daily lives presents a new opportunity to bring out the best in the human spirit, to make our world just a little bit better.
In presenting the award, Mr. Wilson praised the honorees for dedication to their work. “This award was created to recognize individuals and organizations who live out the Olympic ideals of excellence and commitment in their everyday lives. Each one of you does that on a daily basis,” he said.
“As individuals, you have proven yourselves to be among the best of the best at serving and refreshing your customers. As a team, you’ve come together in the Olympic Village to expertly provide food, fun and refreshment to hungry athletes who find themselves far from home,” Mr. Wilson said. “For your proven devotion to service at home and for your valued assistance in feeding and refreshing thousands of Olympians, media and spectators, it is my pleasure to present you with the
Coca-Cola Award: Live Olympic.”
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Award recipients during Torino 2006 include, among others, inspirational family members and coaches of Olympians, organizers of sports training and education for youth, and individuals who have tirelessly supported national teams and athletes. Each “Coca-Cola Award: Live Olympic” presented during the Games is an original work of airbrushed acrylic commissioned by Coca-Cola from renowned Italian artist Renato Missaglia.
A native of Brescia, Italy, Missaglia has participated in numerous joint exhibitions and held several personal shows both in Italy and abroad, including a showing at the Louvre in Paris. His works are included among a variety of public and private collections, including the |
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modern art collection at the Gulbenkian Foundation in Lisbon, Portugal. He now lives in Gussago, Italy.
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most-valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day. For more information about The Coca-Cola Company, please visit the Web site
www.coca-cola.com.
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