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| Two Decades of Working Together for Environmental Progress |
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McDonald’s became Conservation International’s first corporate partner in 1990.
Since then, McDonald’s has worked closely with Conservation International to develop global policies and programs to advance environmental responsibility around the world.
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- Upcoming Consumer Initiatives: McDonald’s China is preparing to launch a national treasures program with Conservation International to encourage kids to get close to nature and learn about their country’s special environment and rare animals. In addition, McDonald’s Europe will be launching an Endangered Animals Happy Meal® in August to build awareness of endangered animals, the destruction of their habitat, and simple steps kids can take to lessen their environmental impact.
- Panda Preservation: McDonald’s is partnering with DreamWorks Animation SKG™ and Conservation International to encourage kids to learn more about pandas and their environment as part of the McDonald’s “Kung Fu Panda” Happy Meal promotion. McDonald’s is also contributing to Conservation International’s Panda Projects in China, which are working to protect panda habitats. The projects include “panda cam” cameras placed in remote areas to track pandas in their natural environments and allowing environmentalists, kids and schools to observe the panda’s daily activities on www.happymeal.com.
- Bee Good to the Planet: In 2007, McDonald’s partnered with DreamWorks Animation SKG™ and Conservation International to build environmental awareness and encourage kids to “Bee Good to the Planet” as part of the McDonald’s “Bee Movie™” Happy Meal™ Promotion. McDonald’s also pledged funds to directly support Conservation International projects in South Africa and Mexico designed to protect important bee habitats.
- Amazon Rainforest Protection: Since 2006, McDonald's has worked with Greenpeace, Conservation International, and others to establish a moratorium on soybean sourcing to help protect precious areas of the Amazon rainforest.
- Sustainable Supply Chain: Between 2002-2006, McDonald’s collaborated with Conservation International to develop a global sustainable supply chain vision and set of principles that provide a framework that guides McDonald’s efforts to integrate sustainability with suppliers.
- Supplier Environmental Scorecard: Conservation International worked with a team of McDonald’s suppliers to develop an environmental scorecard to help McDonald’s suppliers measure and improve upon four key areas of environmental impact water use, energy use, solid waste and air emissions. First piloted in 2005, it is now being expanded to McDonald’s global suppliers.
- Sustainable Fish Program: In 2001, McDonald’s and Conservation International established a sustainable fisheries program that has led to the shifting of more than 18,000 metric tons of fish.
- Amistad Conservation and Development Initiative: Between 1991-1997, McDonald’s, members of its supply chain, and Conservation International partnered in a conservation project helping to preserve precious areas around the 4.4 million acre La Amistad Biosphere Reserve which stretches from Costa Rica to Panama.
- Discover the Rainforest Happy Meal. In 1991, McDonald’s and Conservation International launched the very first Happy Meal with a conservation message, which reached millions of customers.
- The Rainforest Imperative. In 1990, McDonald's and Conservation International developed an educational video outlining important issues facing rainforests, which McDonald’s made available to schools.
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Download the McDonald's-Conservation International Partnership History
