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| Like our customers, we want our neighborhoods to be clean and free from litter. Our staff are trained in good litter management practices and do frequent clean-ups of areas outside our restaurants, including the public spaces surrounding our parking lots. At the local level, we develop and sponsor a range of programs to promote responsible environmental behavior. |
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| In the past several years, McDonald’s Germany has: |
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- Collaborated with UNESCO in a multi-faceted nationwide anti-litter campaign—Aktion Saubere Landschaft (Action to Save the Countryside).
- Sponsored major clean-up campaigns in two German states and a number of cities.
- Distributed folders of teaching materials on the environment to more than 10,000 secondary schools.
- Provided ongoing anti-litter reminders through in-restaurant brochures, carryout bags, trayliners,signs, tapes, videos, and signs on outdoor waste cans.
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 Sign on waste can encourages customers to dispose of waste properly
McDonald’s Germany |
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For 20 years, McDonald’s UK has collaborated with local community groups on anti-litter campaigns. Typical activities include “Just Bin It” events, in which restaurant staff work with local community organizations and individual volunteers to remove litter from their neighborhoods. In 2005, more than 250 “Just Bin It” events were held throughout the UK. The company has also funded anti-litter promotional materials, advertising, and road shows. It recently worked with the national government's Department of Food, Environmental and Rural Affairs and the Local Government Association to pilot a new voluntary code of best environmental practice for take-out food establishments. For more on contributions to local community environments in the UK, visit the Good Works section of the McDonald’s UK Web site.
McDonald’s Australia has been a major sponsor of Clean Up Australia Days since they began in 1989. During these annual nationwide events, hundreds of thousands of volunteers help clean up Australia’s parklands, waterways, and roadsides. The company has also launched its own anti-litter program to educate consumers and expand its efforts to reduce the amount of McDonald’s packaging in the litter stream.
McDonald’s Switzerland has been involved, from the outset, in the “trash culture” campaign initiated by Pusch, a Swiss environmental organization. The campaign includes an annual Clean Up Switzerland Day. Our restaurants publicize the event and clean environment messages through signs on waste cans, reminders on carryout bags, and other communications.
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