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McDonald's commitment to animal welfare is global and guided by the following principles. These principles apply to all the countries in which McDonald's does business.
Safety. First and foremost, McDonald's will provide its customers with safe food products. Food safety is McDonald's number one priority.
Quality. McDonald's believes treating animals with care and respect is an integral part of an overall quality assurance program that makes good business sense.
Animal Treatment. McDonald's supports that animals should be free from cruelty, abuse and neglect while embracing the proper treatment of animals and addressing animal welfare issues.
Partnership. McDonald's works continuously with our suppliers to audit animal welfare practices, ensuring compliance and continuous improvement.
Leadership. McDonald's will lead our industry working with our suppliers and industry experts to advance animal welfare practices and technology.
Performance Measurement. McDonald's sets annual performance objectives to measure our improvement and will ensure our purchasing strategy is aligned with our commitment to animal welfare issues acting as a responsible purchaser.
Communication. McDonald's will communicate our process, programs, plans and progress surrounding animal welfare.
Issued: 2001 |
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