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| Around the world, fisheries are under increasing economic and environmental pressures. Fish is an important part of our restaurants’ menus, so helping to protect the health and productivity of fisheries is a high priority. |
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| Sustainable Fisheries Guidelines |
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Working with Conservation International and our key fish suppliers, we have developed clear, measurable criteria for environmental and management characteristics of whitefish fisheries. |
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 Fishing vessel
Bornholm, Denmark |
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- Fisheries management quality. Compliance with all regulations, adequate monitoring to assess compliance, use of a multi-annual fisheries quota management plan or other long-term system of management and of a management approach that is suitable, given the state of knowledge of the fish stock, the fishery, and the ecosystem within which it occurs.
- Fish stock status. A long-term fish spawning stock biomass maintained by management at or above the level required to support the maximum sustainable yield or recovery plans that are rebuilding depleted resources to these levels.
- Marine environment and biodiversity conservation. Use of best practices for fishing techniques and technologies, reducing disturbance to and protecting critical habitats, avoiding significant by-catch of non-target fish and negative impacts on marine mammals and birds, and a Marine Protected Areas (MPA) network protecting critical and vulnerable marine habitats and species being impacted by fishing.
Since 2005, these guidelines have governed fishery evaluations in our supply chain worldwide. |
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| Implementing the Guidelines |
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Our efforts to help preserve sufficient, biologically diverse whitefish supplies are guided by a Global Fish Forum. The Forum is led by a Senior Director in our Worldwide Supply Chain Management Department and includes all the fish purchasing managers in our local markets, representatives from our Corporate Citizenship and Issues Management Department and Conservation International.
To support its work, Conservation International developed a tool for rating currently-approved fisheries according to each of the major criteria in our sustainability guidelines. Ratings are based on the latest scientific information and identify good management practices and opportunities for improvement.
The Forum reviews the ratings, shares updates on global sourcing, investigates alternatives for stressed species, and develops recommendations for species usage in our supply chain.
In the past five years, we have shifted purchases representing more than 18,000 metric tons of fish away from unsustainable sources. |
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