|
|
 |
McDonald’s Global Corporate Responsibility Progress Update: 2002
|
| On April 15, 2002, McDonald’s issued its inaugural Corporate Responsibility Report. We sought and received extensive feedback from a wide range of our stakeholders. Generally, they acknowledged the Report as a good first effort, with room to improve in several major areas. Recommendations for the future included: |
|
- More specific performance data.
- More commitments to specific goals, with timelines.
- Greater focus on food and nutrition issues.
|
| Stakeholder feedback also helped us identify priority areas for future initiatives: |
|
- Sustainable agriculture.
- Nutrition and health.
- Employment policies and practices.
|
We heard this feedback and proceeded to develop a significant number of new initiatives to address key priorities and improve our planning and performance measurement processes. Our goal is to issue our next full Corporate Responsibility Report, reflecting this progress, in 2004.
In the interim, we want to provide our stakeholders with a brief update on some of the most important corporate responsibility developments at McDonald’s in a broad range of areas. We also reaffirm our commitment to thorough performance reporting and ongoing dialogue with all our stakeholders. |
|
|
|
|
Printer-Friendly
