McDonald's Field Operations and Franchising staff work directly with you from the moment you enter our training program. The primary job of the Field Operations staff is to assist our Owner/Operators maximizing Quality, Service and Cleanliness which help you optimize sales and profits.
McDonald's provides extensive support in Marketing and Advertising. McDonald's award winning advertising reaches around the world. To continually maintain and take advantage of our leadership position, each restaurant is required to spend a minimum of 4% of gross sales annually for advertising and promoting the business. Owner/Operators work with local agencies to place advertisements and, in some cases, produce their own creative material. In addition, through a voluntary U.S. cooperative of McDonald's Owner/Operators known as the Operator's National Advertising (OPNAD) Fund, the Company and its Owner/Operators combine to purchase national television advertising. The combined buying power of pooled funds has helped McDonald's create a worldwide brand unmatched in the food service industry -- an advantage beyond measure for your individual McDonald's restaurant.
McDonald's has an extensive ongoing training system which includes Hamburger University, and 21 regional training departments. McDonald's provides the most up-to-date training materials in the industry.
McDonald's Supply Chain department has developed an extensive network of the world's finest suppliers. McDonald's works closely with our suppliers to ensure our restaurants are provided with the highest quality products at the most competitive prices.