Why isn't the McRib® sold year-round?

We like to change up our menu throughout the year by offering some limited time only items, like our Shamrock Shake® in the spring. The timing of the McRib return can vary from year-to-year, but most recently, it debuts in the fall. If you'd like to share your thoughts with us, find us on the McDonald’s Facebook page or the McDonald’s Twitter account. We're always here to listen.