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Frequently Asked Questions About McDonald's USA Food & Nutrition
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Q: What’s the meaning of your theme, “it’s what i eat and what i do…i’m lovin’ it”?
A: The “it’s what i eat and what i do” theme is part of McDonald’s ongoing commitment to inspire people to live balanced, active lifestyles. The theme captures the message that people should strive to find their own level of energy balance.
Energy balance is eating about the same number of calories that you use up throughout the day. Everyone’s energy balance is different and depends on your “energy IN” and “energy OUT.” Energy IN is the food that you eat every day including meals, snacks and beverages. Energy OUT is the amount of energy your body uses for the needs of daily living (e.g., to keep your heart pumping, lungs breathing and blood circulating), as well as when you walk, exercise, work and play.
When you maintain energy balance—that is, your energy IN is about the same as your energy OUT—you help keep your weight steady and improve overall well being. When energy IN is greater than energy OUT, you can gain weight. When energy IN is less than energy OUT, you can lose weight.
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