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Balanced, Active Lifestyles
McDonald’s is an industry leader on the well-being issues our customers care about. Helping people achieve the right balance between the energy they consume as food and the energy they burn in physical activity calls for involvement and collaboration by many sectors.
“We have a responsibility to lead. But more important, we can and will make a difference.” — Jim Skinner, Vice Chairman & CEO |
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McDonald's Passport to Play
Chicago school children playing rayuela, a Colombian game |
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| Passport to Play |
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To help motivate and engage children in physical activity, McDonald’s has developed a unique physical education curriculum—Passport to Play. The curriculum has been used by PE teachers in 40,000 elementary schools across the country. With the guide and materials we provide, approximately eleven million children in grades 3–5 will learn about and play games from 15 countries around the world, including Australia, Congo, France, Mexico, India, and the Netherlands.
Passport to Play is one of the many initiatives we have launched to support balanced, active lifestyles in the U.S. and around the world. The curriculum was reviewed by teachers, physical activity experts, district curriculum directors, and experts at Baylor College of Medicine in Houston. It is supported by the United States Olympic Committee, the National Association for Sport and Physical Education, Scripps Reasearch Institute, Produce for Better Health Foundation and the MidContinental Research Education Laboratory (McREL). For more information on Passport to Play, please visit www.passport2play.com.
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| Nutrition Information Initiative |
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As part of our global commitment to promote balanced, active lifestyles, much of McDonald's food packaging gives our customers essential nutrition information in an easy-to-understand icon and bar chart format. This is a first for our industry.
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| Produce for Better Health’s Campaign for Children's Health |
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Since 2004, Produce for Better Health has been a valued resource to McDonald’s by helping further our commitment to providing customers with a wide menu variety and quality choices that lend well to Balanced, Active Lifestyles. Over the past two years, we have worked with the organization to incorporate their "Fruit and Veggies - More Matters" messages into programs and communications.
In 2008, McDonald’s became a sponsor of Produce for Better Health’s Campaign for Children's Health, a program that encourages the nation's children to eat more fruits and vegetables for better health. PBH's goal for the Campaign for Children's Health is to raise $3 million in funding to be used for programs to provide parental know-how, resources, and motivation that will make increased fruit and vegetable consumption areality among our children today.
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Balanced, Active Lifestyles Overview
On an ongoing basis, we support balanced, active lifestyles by: |
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- Providing nutrition facts for your favorite McDonald's Meal at Bag a McMeal.
- Maintaining strict standards of quality and safety, so that our customers can feel comfortable fitting any of our food products into their personal eating styles.
- Serving a variety of nutritious, high-quality food products and portion sizes, including premium salads, fruit & yogurt parfait, and apple dippers in Happy Meal choices.
- Providing nutrition information to help our customers make smart choices that address their individual lifestyle needs.
- Informing our customers about energy balance and fun, practical ways to incorporate physical activity into their everyday lives.
- Motivating kids to be active by engaging Ronald McDonald as our ambassador for play and activity.
- Supporting local youth sports programs.
- Sponsoring major sports competitions, including the Olympics and the FIFA World Cup soccer matches.
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