McDonald’s UAE Truck Fleet has reached five Million KM Milestone run by Biodiesel
Dubai, UAE, 15th December 2015: Today, McDonald’s UAE and Neutral Fuels LLC have reached a significant milestone in their proposed partnership when the McDonald’s fleet logistics trucks have hit 5,000,000km running on 100 per cent Biodiesel from recycled vegetable oil from its outlets. Four years after the launch of the initiative, the McDonald’s UAE trucks traveled 5,000,000kms, almost 125 times around the world, driven on Biodiesel.
In support of a low-carbon, sustainable future, McDonald’s UAE is committed to protect and preserve the environment for future generations and is aiming to continue using the planet’s resources efficiently. Through using Biodiesel, McDonald’s UAE has saved 99 per cent of CO2e throughout the four years compared to driving with normal petro-diesel. Mr. Rafic Fakih, Managing Director and Partner at McDonald’s UAE states: “We are highly delighted about reaching the 5,000,000km milestone after the launch in July 2011. In collaboration with Neutral Fuels, we are striving to reduce the carbon footprint of restaurants in the UAE by enabling renewable energy sourcing and minimizing waste and increasing recycling in McDonald’s restaurants such as through the Biodiesel campaign. We look forward to continue working with them to evaluate even more progress and opportunities for improvement.”
The biodiesel campaign has been recognized from the UAE government, media and stakeholders around the world. In February 2012 the Dubai Road and Transport Authority recognised McDonald’s and Neutral Fuels for their commitment to sustainable transport when the Crown Prince of Dubai awarded them with the Dubai Award for Sustainable Transport in the Environmental Protection Category.
About McDonald’s UAE:
Operating since 1994, McDonald's UAE today has 136 restaurants geographically located to service customers in many areas. McDonald’s UAE is committed to the quality of the products it serves at each restaurant and also maintains an active social responsibility agenda.
In an ongoing effort to improve communities and highlight the continuous environmental benefits of their actions McDonald’s UAE and Emirates Environment Group join forces in spreading green values among the UAE’s children with the ‘Planting a Greener Future’ campaign. McDonald’s UAE also significantly reduced its carbon footprint since the launch of its biodiesel initiative in July 2011. 100% of McDonald’s used vegetable oil is collected from its outlets across the UAE and converted into 100% biodiesel which is used to fuel the company’s logistics fleet.
In addition, McDonald’s UAE prides itself on being a local member of the community and has been committed to being a responsible corporate citizen since the first restaurant opened in the UAE. McDonald’s vast CSR agenda includes various sports events that promote balanced active lifestyles including the, the Olympic Champion Kids Program which offered children the chance to experience the Olympic Games live from Beijing in 2008 and the Player Escort Program which has been launched twice in the UAE and offers children in the Emirates a chance of a life-time experience to fly to the FIFA World Cup venue and escort football players onto the field such as in Germany 2006, South Africa 2010 and Brazil 2014.
For further information about McDonald’s UAE please visit: www.mcdonaldsarabia.com or contact
Linda Dabbagh Weber Shandwick, E: McDonaldsuae@webershandwick.com /T: +971 4 445 42 22