Some of the qualifications McDonald's seeks in a prospective applicant fall into three main categories:
overall business background and experience; personal qualities; and financial abilities.
McDonald's seeks individuals who have extensive business experience, preferably with a strong supervisory and managerial background. Retailing experience is an asset. We are interested in people with a proven track record of success, whether it be in their own business or working for a small or large corporation. We seek people who are prepared for the physical and emotional rigors of operating a multi-million-dollar business with a staff of 50 to 125 people. The candidate should have the ability to relate well with people, both guests and employees. The individual has proven leadership skills and talent managing human resources, in today’s complex environment managing people of different ages and cultural backgrounds.
We make an evaluation of an individual's personality, qualities and characteristics, looking for integrity, honesty, sincerity, initiative and tenacity, to name a few. We want franchisees who will go into their communities, meet their guests and market their restaurants aggressively.
McDonald's looks for individuals who are willing to devote their full time and best efforts to the McDonald's business. We do not grant franchises to investors, partnerships of any type, or corporations.
All McDonald's restaurants operate within a sophisticated management and operational system, and conform to rigidly enforced standards of food quality, quick service, cleanliness and good value. "QSC&V" (Quality, Service, Cleanliness and Value) is McDonald's motto.