Offering choice on our menu
We are working with external experts on new nutrition criteria to better define the choice we offer on our menu. By 2026, we’re aiming for at least 50% of the products available across the total of our restaurants, excluding promo products, to meet these standards and we’ll continue to review our menu in line with relevant nutrition criteria.
To help our customers to navigate our menu we will refresh our approach to menu signposting and labelling. Our work will be informed by research, and tested with customers to ensure it is easily understood. We will also conduct ongoing research to understand how else we can encourage behaviour change, and put the findings into practice across our order channels.
Changing the position of low and no sugar drink options on our menu ordering screens has helped to create a significant increase in their sales.