It’s why our burgers are made from 100% British and Irish beef, and we’re proud to work with over 20,000 farmers who are all approved by a nationally recognised farm assurance schemes, such as Red Tractor or Bord Bia.
As part of our journey to net zero, we are committed to leading the change on beef sustainability and supporting the farmers who supply us. According to the Government’s Committee on Climate Change, greenhouse gas emissions from UK beef are about half the global average. But we can and need to do more to reduce emissions further.
We launched our Farm Forward programme in 2012 after consulting with over 1,500 farmers in the UK. The programme is intended to help UK and Irish farmers to become more sustainable, resilient, and to protect animal welfare. As part of the programme McDonald’s works in partnership with its suppliers across three key areas:
We innovate, investing in the latest research to support farm sustainability and animal welfare.
We illustrate, working with our farmers and suppliers to bring these innovations to life on farm to share best practice.
And we influence, using our scale to encourage industry progress and innovation.
For over a decade, we’ve worked with FAI Farms, to conduct independent research which helps develop and create sustainable farming practices for the food industry. We have recently collaborated on the McDonald's Better Grazing Project, aimed at improving beef sustainability by helping farmers maximise use of their grassland. We are also a founding member of the European Roundtable for Beef Sustainability, working with farmers and industry experts to develop targets that monitor and drive progress on the health and welfare of cattle and support the farmers that rear them.