MCPLANT IS HERE
NEW PLANT-BASED OFFERING IS A BURGER FOR EVERYONE
• New McPlant features an impressive build including a delicious plant-based patty, bespoke vegan cheese and vegan sandwich sauce
• McDonald’s is confident the menu item will appeal to all burger lovers
• The McPlant burger will be trialled in 10 restaurants in Coventry from 29th September, a further 250+ from 13th October with a view to rolling out nationwide in 2022
McDonald’s UK&I has announced a trial for its first ever plant-based burger – the McPlant – which delivers the same great taste and experience you would expect from a McDonald’s burger, whilst enabling customers to choose a plant-based menu option.
McDonald’s UK&I has spent three years on research and development to bring a delicious plant-based offering to British and Irish customers, and every element of the McPlant was designed with taste and quality top-of-mind – from the plant-based patty co-developed with Beyond Meat®, to innovative vegan cheese based on pea protein that tastes just like McDonald’s iconic cheese slices, and a new vegan sauce.
UK&I is the latest market to introduce the McPlant plant-based burger since McDonald’s officially unveiled its global McPlant platform in 2020. Based on feedback and expectations from local customers, the UK&I version of the McPlant is fully accredited as vegan by the Vegetarian Society to ensure it meets the highest vegan standards.
The impressive McPlant features a Vegan Sesame Bun, Mustard, Ketchup, Vegan Sauce, Fresh Onion, Pickles, Lettuce, Tomato and Vegan Cheese. It is cooked separately from other McDonald’s burgers and sandwiches using dedicated utensils.
Michelle Graham-Clare, Chief Marketing Officer, McDonald’s UK and Ireland said: “We’re so pleased to be finally launching McPlant in the UK and Ireland. As with every McDonald’s offering, we take our time to ensure it meets the highest standards and is something that all our customers will enjoy. We are always looking for different ways to innovate and meet our customers’ needs, and with McPlant we have a delicious plant-based burger that will appeal to everyone. Whether you’re vegan or just fancy a plant-based patty, we’re confident you will enjoy the McPlant.”
McPlant will be available in 10 restaurants in Coventry from 29th September, 250+ from October and nationwide from January. For a full list of restaurants visit mcdonalds.co.uk/mcplant.
Notes to editors –
Most common pricing: £3.49 ALC and £4.89 MEVM. ROI 4.50/7.40
For more information: McDonaldsMcPlantTeam@redconsultancy.com
Beyond Meat, Inc. (NASDAQ:BYND), a leader in plant-based meat, offers a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while offering certain environmental benefits. Beyond Meat’s brand commitment, Eat What You Love™, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can help us move towards the kind of future we want. By shifting from animal-based meat to plant-based meat, we can help address concerns related to resource conservation and animal welfare. As of June 2021, Beyond Meat had products available at approximately 119,000 retail and foodservice outlets in over 80 countries worldwide. Visit www.BeyondMeat.com and follow @BeyondMeatEU on Instagram, @BeyondMeat on Facebook, Twitter and TikTok.