Why McDonald’s

For community-minded individuals willing to put in the work and inspired to delve into every aspect of the business, McDonald's has the established framework for success. Our resources are unmatched, and the McDonald's franchise model is the best in the world. Download McDonald's Franchise Brochure (PDF 6.1 MB) or view online.

Proven system

You are in business for yourself, but not by yourself.

Over our 60 years in business, McDonald’s has established a proven operating system that equips our franchisees to maintain the highest standards of operations excellence while serving millions of customers each day.

“McDonald’s has an amazing playbook … we just need to follow it.”

Dino, Franchisee - California

 

 

As a franchisee, you have the independence of running your own business with the support of the McDonald’s system

Our strong framework ensures you have the ongoing support and resources to succeed as an owner operator. Our goal is to help you optimize sales and profits by assisting you in maximizing quality, service, and cleanliness.

  • Local and national support in the areas of operations, human resources, real estate, construction, purchasing, and equipment maintenance
  • Extensive, world-class training
  • Award-winning advertising and marketing
  • Use of the operating system and trademarks of one of the world’s best-known brands
  • Strong supply chain network of partners who ensure our restaurants are provided the highest-quality products at the most competitive prices
  • Field offices across the U.S. and McDonald’s Headquarters provide responsive, collaborative business support
  • Opportunity to contribute to McDonald’s success
  • National forum for the exchange of ideas fostered by affinity networks

As a franchisee, you have the independence of running your own business with the support of the McDonald’s system

Our strong framework ensures you have the ongoing support and resources to succeed as an owner operator. Our goal is to help you optimize sales and profits by assisting you in maximizing quality, service, and cleanliness.

  • Local and national support in the areas of operations, human resources, real estate, construction, purchasing, and equipment maintenance
  • Extensive, world-class training
  • Award-winning advertising and marketing
  • Use of the operating system and trademarks of one of the world’s best-known brands
  • Strong supply chain network of partners who ensure our restaurants are provided the highest-quality products at the most competitive prices
  • Field offices across the U.S. and McDonald’s Headquarters provide responsive, collaborative business support
  • Opportunity to contribute to McDonald’s success
  • National forum for the exchange of ideas fostered by affinity networks

Global Brand

Join the most recognizable brand in the world. McDonald's provides our franchisees and more than 38,000 restaurants with the resources and support you need to thrive.

  • Enjoy personal and professional growth and satisfaction, both as an individual owner operator and as a member of McDonald's respected worldwide organization.
  • Your individual McDonald's restaurant franchise enjoys a key critical competitive advantage of a global brand unmatched in the food service industry—one we've carefully created, marketed, and nurtured over six decades.
  • Access award-winning advertising that reaches around the world.
  • Reap the benefits of the combined buying power of pooled funds, and tap into our extensive global network of premier suppliers.

World-Class Training

“McDonald’s can’t be successful unless our Franchisees are successful.”

Ray Kroc, McDonald’s Founder

Training for Success

Through our intensive, hands-on training program, we'll prepare you to run a thriving business and become a restaurant franchise operational expert focused on providing an outstanding experience for our customers.

Giving back and community involvement

Our franchisees do more than have restaurants in our communities. They have homes there. At McDonald’s, we believe we have a responsibility to add value to the communities in which we live and operate, and we are proud to play an active role in communities across America.

Franchisees are encouraged to contribute locally in a way that is most relevant and appropriate to themselves and their communities. Through community involvement our franchisees have become strong leaders in their communities and have had a positive impact at a local level.

Giving back to the community is a fundamental part of our business philosophy dating back to McDonald’s founder Ray Kroc and is carried on today by the company and our franchisees through our Archways to Opportunity program, the Ronald McDonald House Charities, and McTeacher’s Nights.

Build a legacy

Our heritage is built upon generations of franchisees, customers, and employees. To ensure continued success we offer the Next Generation Training Program to allow our franchisees the opportunity to bring their qualified family members into the business, to build their own McDonald’s legacy.

Upon acceptance and completion of the Next Generation Training Program, at the discretion of McDonald’s, spouses and children have the opportunity to join the system alongside their families.

Focused on the future

Over the past 60 years, McDonald's has proven to be a dynamic and innovative organization. We've adapted to changing markets and have capitalized on opportunities providing us with a clear growth strategy for the future. The key pillars of this strategy are to retain, regain and convert customers. By staying at the forefront of technology we have been able to improve the in-restaurant, digital and delivery experience for our customers, while providing opportunities to the franchisees to grow their business.

Interested? Take the First Step