The Campaign (Fancy a McDonald's? #RaiseYourArches) is a milestone in creative marketing

As a brand, McDonald's Saudi Arabia continuously proves its leadership in the field of creative marketing especially with its recent campaign "Fancy a McDonald’s?” #RaiseYourArches that is considered to be one of the largest marketing campaigns. The campaign focused on the eyebrow’s expressions, where the creativity emerged in highlighting the fact that the shape of our eyebrows is similar to the shape of McDonald’s famous golden arches. This new way of communication encouraged its fans to use this symbolic language to invite each other to have their favorite delicious meals from McDonald's. This proves and demonstrates how McDonald’s ability to create a new way communication shows its strength in creative marketing.

To watch the campaign film, please click on the following link:  

https://twitter.com/mcdonaldsksa/status/1624334098553602051?s=21