McDonald’s UAE invites families to plant together with every Happy Meal™ purchased

Rice Meals

12-21-2022

Through the Little Seeds of Hope initiative, McDonald's UAE is encouraging families to plant together by giving lettuce seeds sachet with every Happy Meal purchased for a limited time starting December 21

DUBAI, UAE – 21 December 2022:  McDonald's UAE is encouraging families to learn about the personal and environmental benefits of planting through its Little Seeds of Hope initiative in partnership with Emirates Environmental Group and Del Monte Foods. For a limited time starting December 19, each Happy Meal will include a sachet of lettuce seeds. This unique addition to the popular toys that come alongside the widely loved Happy Meals aims to encourage families to plant the seeds provided. The lettuce seeds offered are from Del Monte Foods, McDonald's UAE’s trusted fruits and vegetables supplier.

Customers will also receive a leaflet with every lettuce seed sachet that includes exciting activities. The initiative offers an ideal activity to bring families together to learn about planting and teaches children the values of patience and care.

"We have been committed to being a responsible corporate citizen and a local member of our community since our inception. We do this through long-standing partnerships such as with Emirates Environmental Group and trusted suppliers like Del Monte Foods. Through our Little Seeds of Hope initiative, we want to encourage families to make a small contribution to the environment while creating feel-good moments." said Walid Fakih, CEO at McDonald's UAE.  

McDonald’s UAE has a longstanding partnership with Emirates Environmental Group built around environmental preservation in the UAE. Previous work saw McDonald's UAE ‘Planting for a Greener Future’ through a special educational-urban-afforestation program, seeding 350 trees across governmental schools around nation and turned 7000 sq ft of barren land into beautiful green lawns. Through this initiative and multiple others, McDonald’s UAE and Emirates Environmental Group work hand in hand to be responsible corporate citizens.

For more information please visit www.mcdonalds.com/ae

About McDonald’s UAE

Operating since 1994, McDonald's UAE today has more than 190 restaurants geographically located to service customers in many areas. McDonald’s UAE is committed to the quality of the products it serves at each restaurant and also maintains an active social responsibility agenda.

In an ongoing effort to contribute to the wellbeing of the communities and highlight the continuous environmental benefits of their actions McDonald’s UAE and Emirates Environmental Group joined forces in spreading green values among the UAE’s children by planting trees across the nation as part of their ‘Planting a Greener Future’ campaign. McDonald’s UAE also significantly reduced its carbon footprint since the launch of its biodiesel initiative in July 2011. 100% of McDonald’s used vegetable oil is collected from its restaurants across the UAE and converted into 100% biodiesel which is used to fuel the company’s logistics fleet.

In addition, McDonald’s UAE prides itself on being a local member of the community and has been committed to being a responsible corporate citizen since the first restaurant opened in the UAE back in 1994.

About EEG

Emirates Environmental Group (EEG (, is a professional working group established in 1991 in the United Arab Emirates. It is devoted to protecting the environment through the means of education, action programmes and community involvement. EEG is actively encouraged and supported by concerned local and federal government agencies. It is the first environmental NGO in the world to be ISO 14001 certified and the only organisation of its kind in the UAE with accredited status to the United Nations Convention to Combat Desertification (UNCCD) and the UN Environment Programme (UNEP). EEG is a member of the UN Global Compact, the Global Urban Development (GUD) and the Global Investors for Sustainable Alliance (GISD). It is also a member of the One Planet Network under the programme of Sustainable Food Systems (SFS) and its Multi-Stakeholder Advisory Committee (MAC) and Global Partnership on Marine Litter (GPML).

About Del Monte Fresh Produce Middle East and North Africa  

The Del Monte group of companies in the Middle East and North Africa (“MENA”) is a leading producer, marketer and distributor of fresh and value-added fruits and vegetables and other fresh produce, ultra-fresh beverages, and prepared food, refining the market and providing solutions for healthy eating.  The Company’s agricultural and manufacturing practices are validated by local and international standards in sustainability, quality, food safety, and social accountability and comply with all applicable laws. The Company markets its products under the Del Monte® brand (under license from Del Monte Foods, Inc.), a symbol of product innovation, quality, freshness, and reliability for over 135 years. MENA is an indirect subsidiary of Fresh Del Monte Produce Inc. and is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd

For further information about McDonald’s UAE please visit: www.mcdonalds.com or contact: Varsha Muckatira from Weber Shandwick on McDonaldsuae@webershandwick.com  or +971 4 445 42 22