As Part of the “Made in Saudi” Program, McDonald’s Celebrates Its Local Products with the Campaign “McChicken… 100% Saudi”
21.10.2025
Under the umbrella of its community platform “One of You”, and as part of its ongoing commitment to supporting local production and content while promoting pride in national quality, McDonald’s Saudi Arabia has launched its new campaign titled “McChicken… 100% Saudi.”
The campaign highlights the company’s dedication to offering locally made products prepared with 100% Saudi ingredients, while adhering to the highest local and international quality standards. Through this initiative, McDonald’s Saudi Arabia reaffirms that all its chicken and beef products are 100% pure and Halal, reflecting its continuous commitment to delivering the very best to its customers.
The campaign focuses on the McChicken, one of the most popular menu items among customers, as a message of pride in the quality of Saudi-made products that stand behind its trusted and much-loved taste.
The main slogan of the campaign, “McChicken is Saudi? Proudly local.”, expresses confidence, pride, and a sense of belonging — affirming that world-class quality can indeed be achieved by Saudi hands.
The campaign also aims to showcase the vital role of Saudi suppliers in shaping the McDonald’s experience every day, while strengthening consumers’ pride in knowing that their favorite meal is prepared locally with the high quality they know and trust.
McDonald’s concluded by emphasizing that this campaign reflects its authentic simplicity, closeness to people, and its sincere message of celebrating local ingredients and their superior quality.
For more information about McDonald’s Saudi Arabia’s initiatives, please visit its website “One of You” platform at the following link:
