McDonald's Concludes it’s Annual Charity Campaign 2023 Supporting 350 Down Syndrome Children with a Total of SAR 2,243,600

Annual Charity Campaign 2023


McDonald's Saudi "Buy a Story... Plant a Smile" charity campaign has achieved remarkable success, thanks to the overwhelming support of our loyal customers. We were able to raise SAR 2,243,600, which was fully donated to support six extensive programs run by three leading associations in the field, helping over 350 children with Down syndrome.

 During the blessed month of Ramadan 2023, we sold 224,360 copies of four inspiring stories across our branches in the Central, Eastern, and Northern regions of the Kingdom, demonstrating McDonald's steadfast commitment to serving and adding value to the Saudi community.

The programs we supported include initiatives to improve the Linguistic and Functional Efficiency of Individuals With Down Syndrome in cooperation with DSCA Charitable Association, Linguistic Efficiency and Independent Skills in cooperation with Eradah Association in Jubail, and Self-Reliance, Reading, and Writing in cooperation with SAUT Association.

 We were honored to have donated SAR 972,929 to DSCA Association in Riyadh, supporting two programs that benefit 134 children with Down syndrome and help them develop effective communication methods, express themselves, and develop self-care skills.

 Additionally, we donated SAR 846,576 to SAUT Association in Riyadh, supporting two programs that benefit 146 children with Down syndrome and help them rely on themselves, perform their daily life tasks independently, and develop reading and writing skills to facilitate communication and integration with others.

Furthermore, we also donated SAR 424,095 to Eradah Association in Jubail, supporting two programs that benefit 70 children with Down syndrome, helping them develop and train their linguistic and pronunciation skills, as well as prepare them to reach the highest possible degree of independence.

Vice President, HRH Prince Majid bin Fahd Al Saud, presented the donation checks to the associations' representatives at our company's headquarters in Riyadh, and we are incredibly proud of the impact this campaign has had on our community.

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