McDonald's Saudi Arabia Concludes Its Annual Charity Campaign Supporting Children with Down Syndrome, Raising Over One Million Riyals Distributed to Three Charitable Associations

McDonald's Saudi Arabia is proud to announce the successful conclusion of its annual charity campaign, "Your Support Completes Their Story," launched during the holy month of Ramadan, marking yet another chapter in its ongoing commitment to giving back to the community and its members.

The campaign was met with remarkable enthusiasm and generous response from McDonald's Saudi Arabia's valued customers, whose contributions played a pivotal role in its success. The initiative centered on the sale of purposeful children's storybooks at SAR 10 per book, with all proceeds directed entirely toward supporting children with Down syndrome in collaboration with specialized charitable associations.

A total of 113,280 storybooks were sold throughout the holy month, generating charitable proceeds of SAR 1,132,800, all of which have been allocated to fund specialized rehabilitation and developmental programs serving children with Down syndrome across various regions of the Kingdom, as follows:

• The Down Syndrome Charitable Association (DSCA) received SAR 339,840 to support 32 children through McDonald's language proficiency and functional skills development programs, aimed at empowering children to use effective communication methods and enhancing their linguistic abilities.
• Sawt Down Syndrome Association received SAR 593,587 to support 80 children through McDonald's self-help, reading, and writing programs, designed to foster greater independence and strengthen children's ability to interact and integrate with others.
• Efaa Association for the Care of Persons with Disabilities received SAR 199,373 to support 33 children through McDonald's "Madarik" and "Maharah" programs, focused on developing children's sensory and vocational capabilities and contributing to the growth of their practical skills and abilities.

Together, these programs share a unified goal: empowering children with Down syndrome to acquire the skills that enhance their independence and enable their active integration within their communities.

McDonald's Saudi Arabia extends its deepest gratitude to every customer who contributed to making this campaign a success. Their generous support played the greatest role in transforming every storybook sold into a real opportunity in the life of a child who deserves every chance to thrive.

The checks were presented to the beneficiary associations by Co-Chief Executive Officer HRH Prince Majed bin Fahad Al Saud, during a ceremony held at the company's headquarters in Riyadh.

This campaign is part of the "One of You" social responsibility platform, which reflects McDonald's Saudi Arabia's commitment to building genuine partnerships with the communities it serves, and reinforces its position as a brand that believes true success is measured by the positive impact it creates in people's lives.

For more information about McDonald's Saudi Arabia's social responsibility initiatives, please visit the "One of You" platform at: One of You