McDonald’s Saudi Arabia Launches “Anime Uno” Happy Meal Campaign as Its First Major Campaign of 2026

As part of its ongoing commitment to delivering innovative and enjoyable experiences for families and children, McDonald’s Saudi Arabia has officially announced the launch of its new Happy Meal campaign titled “Anime Uno.” This marks the brand’s first major campaign of the year, which was launched on February 14 and will run for six weeks across the Kingdom.

McDonald’s Saudi Arabia continues to introduce new and exciting campaigns and initiatives throughout the year, reinforcing its position as a leading brand committed to innovation, family engagement, and customer satisfaction across the Kingdom.

The “Anime Uno” campaign features an exciting collection of 12 unique toys, designed to engage children and enhance the Happy Meal experience through fun and creativity. This reflects McDonald’s Saudi Arabia’s continued focus on creating memorable moments for its young customers while staying aligned with popular trends and interests.

Through this campaign, McDonald’s Saudi Arabia aims to provide a fun and interactive experience for families, encouraging children to engage, collect, and explore the different characters featured in the “Anime Uno” series.

The launch of such campaigns highlights McDonald’s Saudi Arabia’s strategy of delivering distinctive, impactful, and high-quality experiences that align with customer interests and enhance the overall brand experience.