McDonald’s Saudi Arabia Secures Second Place Across EMEA Markets for Its Collaboration with Crunchyroll and Jujutsu Kaisen

McDonald’s Saudi Arabia secured second place across the Europe, Middle East and Africa markets for its creative campaign in collaboration with Crunchyroll and Jujutsu Kaisen, which ran from April 8 to May 22, 2026. This achievement reflects the campaign’s success in strengthening the brand’s connection with younger audiences and delivering an innovative marketing experience that brought together anime culture, product, restaurant experience, and digital engagement.

The campaign was launched under the idea “Expand The Golden Domain,” inspired by the world of Jujutsu Kaisen. Through this platform, McDonald’s Saudi Arabia delivered an integrated experience that went beyond traditional advertising, featuring a new limited-time meal lineup, collectible packaging, special in-restaurant experiences, digital content, and collaborations with creators close to the anime community.

Launched in collaboration with Crunchyroll, one of the world’s leading anime streaming platforms, the campaign was timed to align with the global momentum surrounding the latest season of Jujutsu Kaisen. This enabled McDonald’s Saudi Arabia to enter a cultural space that younger audiences are deeply passionate about, in a way that reflected a genuine understanding of the anime community’s language and interests.

This regional recognition reaffirms McDonald’s Saudi Arabia’s ability to stay close to the interests of the new generation and engage with the cultural spaces that shape their daily lives, through an approach that respects their passion, speaks their language, and transforms the brand experience into something interactive, shareable, and culturally relevant.

The campaign delivered strong digital performance, generating more than 240 million impressions, over 193 million video views, and 9 million engagements across digital platforms.

It also strengthened McDonald’s Saudi Arabia’s presence within the anime fan community through an experience built on a genuine understanding of the audience’s culture, rather than simply using characters visually. This helped the campaign achieve wide reach and organic engagement both within the Kingdom and beyond.

McDonald’s Saudi Arabia confirms that securing second place across the Europe, Middle East and Africa markets represents a proud milestone in its marketing journey, and a motivation to continue developing creative campaigns that reflect a deeper understanding of customers’ interests, deliver experiences close to their culture, and bring together innovation, participation, and the taste they know and love.