Australia’s newest ‘It Bag’ doesn’t come from Paris. It comes from Macca’s

Aussies are embracing drinks culture like never before, turning everyday sips into moments worth sharing. And now, Macca’s is taking that obsession one step further with its most unexpected drop yet.

Enter: the world-first McCafé Tray Bag. A limited-edition piece defining SS26 Sipwear and the new must-have accessory for your coffee run. Available from Friday 9 October, 100 lucky Macca’s fans will be the first in the country to get their hands on one.

Forget luxury labels. This season’s hottest ‘It Bag’ comes with cup holders.

And the timing couldn’t be better, with McCafé dropping two delicious new sips on 14 October - the Iced Tiramisu Latte with Cold Foam and the Red Bull Strawberries & Cream Energiser, plus a new Affogato dessert, so you can carry your fave drinks – and sweet treats – in style.

The accessory your drinks run has been waiting for

Inspired by one of Australia’s most recognisable takeaway essentials, the McCafé Tray Bag takes the iconic drinks tray from on-the-run staple to style statement. Debuting in a rich fig colourway, it features polished gold hardware, a chunky shoulder strap and a secure zip pocket for your keys, sunnies, and headphones, alongside dedicated drink holders to store your favourite sips while you’re on the move.

Equal parts practical, playful and unmistakably Macca’s, it's made for coffee dates, content captures, errands and everything in between.

To front the campaign, Macca’s has teamed up with Riley Hemson, who is known for turning everyday fashion, lifestyle and coffee-run moments into must-see content. Naturally, the Tray Bag is exactly the kind of fashion statement worth making.

"I love anything that's unexpected, and this is probably the most unexpected accessory I've ever owned," said Riley.

“It’s instantly recognisable, a little bit playful but still looks chic. Whether I’m grabbing my go-to Brown Sugar Shaken Espresso or catching up with friends over a crisp Refresher, it’s my new drinks-run essential.”

🔥 The drop everyone will be refreshing for

Just like any coveted fashion launch, the McCafé Tray Bag won’t be around forever.

From 12pm AEDT Friday 9 October, fans can head to the exclusive Tray Bag website www.mccafetraybag.com for the chance to secure one of the first 100 limited-edition McCafé Tray Bags, available for free. First in, best dressed.

And if you miss out? Stay tuned! A second drop will be announced soon.

New season, new sips

Of course, no Tray Bag would be complete without some fresh drinks to fill it. Following McCafé’s national beverages expansion in July, which introduced 10 new drinks across four categories, two brand-new flavours and a delicious new dessert join the menu from Wednesday 14 October, giving Aussies even more reasons to discover something new at Macca’s this summer.

For the coffee devotees ☕

• Iced Tiramisu Latte with Cold Foam: Combining rich McCafé® espresso with tiramisu flavoured syrup and milk, the Iced Tiramisu Latte is a smooth and indulgent treat. Served over ice and topped with cold foam and a dusting of cocoa, it's inspired by the classic Italian dessert.

For the energy lovers ⚡️

• Red Bull Strawberries & Cream Energiser: The perfect pick-me-up. Take Red Bull and add sweet strawberry flavoured syrup, topped with creamy cold foam and freeze-dried strawberries, served over ice.

For the dessert dreamers 🍦

• Affogato: The Affogato combines a shot of rich McCafé® espresso poured over smooth vanilla soft serve for a simple yet indulgent dessert experience.

Tobi Fukushima, Marketing Director of Menu, McDonald's Australia, said "Earlier this year, Aussies showed us they're more than willing to mix up their usual drink order, and we've continued to see that adventurous spirit grow.

"We're always looking for new ways to bring exciting flavours to our customers, and these two new drinks are all about giving people fresh reasons to discover a new favourite sip.

"At the same time, we know drinks have become more than just something to enjoy. They're part of daily rituals, culture and self-expression, which is why we couldn't stop at drinks alone.

"The McCafé Tray Bag is a playful reimagining of one of our most iconic items, bringing together fashion, function and our love of the drinks run in a way only Macca's can."

The limited-edition McCafé Tray Bag drops Friday 9 October, ahead of three fresh additions landing at Macca’s restaurants nationwide on Wednesday 14 October: the Iced Tiramisu Latte with Cold Foam, the Red Bull Strawberries & Cream Energiser and Affogato.