McDonald's Cookie Policy – Denmark

Last updated: August 2026

 

This Cookie Policy describes how we – Food Folk Danmark ApS ("McDonald's"), CVR no. 24214087, Falkoner Allé 20, 2000 Frederiksberg, Denmark – use cookies and similar technologies (hereafter referred to as “cookies”) on our website, as well as the choices available to you in relation to their use.

This cookie policy describes how McDonald's use cookies when You visit McDonald’s website.

Use of Cookies on the Website

The first time you visit our website, you will be asked whether you accept our use of cookies. Providing consent is voluntary, but we recommend accepting cookies to ensure the best possible user experience.

Cookies help us make our website easier to use, customize parts of the content, understand how visitors use our website, and improve our services.

If you do not want cookies placed on your computer, tablet or mobile device, You can recall your consent for placing cookies at any given time, or choose to turn off cookies in your internet browser. Please note, however, that disabling cookies may affect the functionality of certain parts of the website, including access to specific features, content, or member areas.

The use of technical cookies does not require your consent as these are necessary for the functioning of the website.

What Is a Cookie?

A cookie is a small text file that is sent from a web server and stored on your computer, tablet, or mobile device by your browser.

Cookies contain information that can later be read by a web server on the domain that issued the cookie. This allows the website to recognize your device and remember certain information when you return.

Cookies cannot be used to run programs or deliver viruses to your computer.

There are essentially two types of cookies:
Session Cookies

Session cookies are stored only while you are visiting the website. They are used, for example, to link information together during your visit, such as your selected language or navigation choices. These cookies are deleted when you close your browser.

Persistent Cookies

Persistent cookies remain on your device until they are deleted. They may be automatically deleted after a certain period but are renewed each time you visit our website. These cookies enable us to remember your preferences and improve your experience during future visits.

McDonald's uses both session and persistent cookies.
 

Why Do We Use Cookies?

We use cookies to:

• Improve your online experience and make the website easier to navigate.
• Recognize returning users and customize certain messages and content.
• Remember your preferences and settings.
• Understand how visitors use our website.
• Calculate and report visitor numbers, traffic, and website performance.
• Conduct statistics, analytics, and market research.
• Develop and improve the website based on usage patterns.
• Build audience segments and target groups for marketing purposes.
• Deliver more relevant advertising and reduce advertising that is less relevant to certain users.
• Support advertising management and measure the effectiveness of advertisements.

The benefit to you is that you save time by not having to enter the same information or adjust the same settings every time you visit our website.

 

Information Collected Through Cookies

Information collected through cookies may include:

• Information about how visitors navigate and use our website.
• Which pages are visited.
• How long visitors stay on the website.
• Which browser and device visitors use.
• Which advertisements visitors have viewed.
• How visitors interact with websites that McDonald's partners with.
• Website preferences, such as language settings.

We use user and traffic statistics in aggregated form. Such statistics do not contain information that directly identifies individual users.

IP addresses are not stored in McDonald's databases used to analyze user behavior on the website. However, IP addresses may be processed or stored for security purposes or in cases where you actively register on our website, for example when creating an account or becoming a member of one of our services.

 

Types of Cookies Used by McDonald's

McDonald's website uses the following categories of cookies:

Necessary Cookies

Necessary cookies help make a website usable by enabling basic functions such as page navigation and access to secure areas of the website. These are also used to ensure that you are viewing the Danish website. The website cannot function properly without these cookies. Necessary cookies also include cookies used to maintain the security and integrity of the website.

Preference Cookies

Preference cookies enable a website to remember information that changes the way the website looks or behaves. For example, on our website you can select your favorite restaurant as your preferred location. If you choose this option, the order button will link directly to your selected restaurant rather than to the general pages of our delivery partners, Wolt and Uber.

Statistics Cookies

Statistics cookies are used for analytical purposes. They help us understand how visitors use our website by collecting anonymized information about traffic, user behavior, and website performance. This data is visualized for us through an analytics tool.

Marketing Cookies

Marketing cookies are used to track visitors across websites in order to support marketing activities. The purpose is to display advertisements that are relevant and engaging to individual users and therefore more valuable to publishers and third-party advertisers.

McDonald's may also use pixels and transparent GIF files provided by advertising networks and technology providers. These technologies help advertising systems recognize cookies on your device and understand which advertisements should be displayed or which advertisements have already been shown, thereby enabling more relevant advertising.

Third-Party Cookies

mParticle

To further develop and improve our website, we use statistical cookies from certain third parties to collect information about website usage. Data is collected through mParticle.

Through mParticle, we collect information such as:

• Which browser our visitors use.
• Which pages are visited most frequently.
• How long visitors remain on the website.
• How visitors interact with the website.

Data collected by mParticle is transferred to Mixpanel. Mixpanel is used to visualize the data and allows us to access information in a way that helps us better understand how our website is used and continuously improve the user experience.

You can read more about mParticle here and Mixpanel here.
 

Jobylon

Job postings displayed on the website originate from a third-party system called Jobylon. Jobylon’s cookies are used to ensure that visitors looking at a job posting are real people and not automated bots.

You can read more about Jobylon here.
 

Cookie Retention

Cookies are stored for different periods depending on their purpose.

Cookies are automatically updated when you revisit our website.

Information regarding your online behavior, including information collected through cookies, may be stored for up to two years. Certain cookies, however, are deleted immediately when you close your browser.

You can view the specific retention periods for individual cookies by selecting “Show details” in the cookie consent banner displayed when you first visit our website and are asked to consider which cookies You will give You consent to..

 

How to Prevent Cookies from Being Stored

If you do not wish cookies to be stored on your device, you may:

• Withdraw your cookie consent at any time.
• Change your browser settings to block cookies.
• Delete previously stored cookies.

The method for disabling cookies depends on the browser you use.

If you use a computer with a newer browser, you can usually delete cookies using the keyboard shortcut:

CTRL + SHIFT + Delete

If the shortcut does not work, or if you are using a Mac, identify your browser and follow the relevant instructions:

• Guide to removing and blocking cookies in Firefox
• Guide to removing and blocking cookies in Google Chrome
• Guide to removing and blocking cookies in Microsoft Edge
• Guide to removing and blocking cookies in Safari

If You are using a tablet or a mobile device You must instead follow the relevant instructions:

• Guide to removing and blocking cookies on Android-phone
• Guide to removing and blocking cookies on iPhone
• Guide to removing and blocking cookies on iPad

Please note if You use several internet browsers, You will need to delete cookies in all of your browsers. 

In addition to this, Please note that blocking cookies may limit website functionality and prevent access to certain features or services.
 

Processing of Personal Data

When you visit our website, we may collect personal data, including your IP address, through cookies and similar technologies. Your personal data is processed in accordance with our Privacy Policy, where you can find further information about how we collect, use, and protect personal data.

You can read our Privacy Policy here.
 

Links to Other Websites

Our website may contain links to other websites that are not covered by this Cookie Policy.

McDonald's does not own these websites and has no control over how third parties use cookies or process information on such websites. McDonald's therefore cannot be held responsible for the content, cookie practices, or privacy practices of third-party websites.

If you follow links to third-party websites, we recommend that you review their respective privacy and cookie policies.
 

How to Contact Us

If you have any questions regarding this Cookie Policy, please contact us:

Food Folk Danmark ApS
Falkoner Allé 20
2000 Frederiksberg
Denmark

https://kontakt.mcdonalds.dk/dk/en-dk/contact-us

 

Changes to This Cookie Policy

This Cookie Policy applies from the date stated at the top of this document.

McDonald's may update this Cookie Policy from time to time. If changes are made, we will publish the updated version on this website and revise the “Last updated” date at the top of the policy.

We recommend reviewing this Cookie Policy periodically to stay informed about any changes.