MCDONALD’S BRINGS BIG MAC BACON TO THE UK FOR THE FIRST TIME BUT THE QUESTION IS; IS A BIG MAC WITH BACON STILL A BIG MAC™?

01-30-2019

  • Big Mac Bacon™: The iconic burger, made from TWO all-beef patties, special sauce, lettuce, cheese, pickles, onions, sandwiched between a three-piece sesame seed bun and NOW bacon (RRP: £3.09 – burger only)
  • Limited-edition Mac Jr Bacon™: Made with the all same iconic ingredients (with one less patty), the Mac Jr.™ is smaller than a Big Mac®, but just as tasty and finished with bacon.  (RRP: £2.29 – burger only)
  • Limited-edition Grand Big Mac Bacon™: With the same Big Mac® much loved ingredients, the Grand Big Mac™ offers the one-of-a-kind taste you love in a larger size with a bacon addition (RRP: £4.09 – burger only)

Michelle Graham-Clare, Head of Marketing at McDonald’s UK&I, said: “The customer reaction to our Grand Big Mac and Mac Jr. last year was phenomenal, the love for the iconic Big Mac surpassed all expectations. Which is why I am delighted to introduce bacon to the Big Mac range, a twist on a classic which has sparked debates around the world – is a Big Mac still a Big Mac if you add bacon?”

ENDS

For more information, please contact:

BigMacTeam@redconsultancy.com