Imagine the impact if around 1,400 restaurants, 130,000 crew, over 23,000 British and Irish farmers and 4 million daily customers change a little. Together we can change a lot.

Why Now?

We’ve been proudly serving communities across the UK and Ireland since 1974. But this moment in time requires us to accelerate our ambition – and work even harder to look after each other and our planet. That means not just keeping pace with change, but leading the change, and playing our part in bringing a more sustainable, fairer future within closer reach for everyone.

So, we’ve set ourselves a challenge to lead this change across four key areas, while continuing to serve our communities. Our aims include achieving net zero emissions across our entire business and value chain by 2040.

Picture of female farmer with herd of cows.
Big Mac burger.
Photograph of McDonald's restaurant with self service screens.
Two restaurant workers smiling at each other.
Family sitting on a bench in front of a mural.
Orange graphic with images of potatoes, restaurant workers, burger and restaurant exterior inside.

How it all adds up

Two tractors harvesting a field.
Two tractors harvesting a field.

Planet Positive

Setting out our roadmap for net zero emissions.

Working with British and Irish farmers to protect nature and livelihoods through our Farm Forward Programme.

Two tractors harvesting a field.
Two tractors harvesting a field.

Planet Positive

Setting out our roadmap for net zero emissions.

Working with British and Irish farmers to protect nature and livelihoods through our Farm Forward Programme.

Great Food

Developing a Plan for Change Scorecard to guide our ethical and sustainable sourcing decisions.

Launching our Nutrition Innovation Council to develop more balanced options that taste delicious.

A hand is grabbing some chicken nuggets and dipping in a sauce packet.
A hand is grabbing some chicken nuggets and dipping in a sauce packet.

Great Food

Developing a Plan for Change Scorecard to guide our ethical and sustainable sourcing decisions.

Launching our Nutrition Innovation Council to develop more balanced options that taste delicious.

A hand is grabbing some chicken nuggets and dipping in a sauce packet.
A hand is grabbing some chicken nuggets and dipping in a sauce packet.
A shot of the exterior of a McDonald's restaurant.
A shot of the exterior of a McDonald's restaurant.

Great Restaurants

Creating a blueprint for net zero emissions standard restaurants in UK and Ireland.

Transforming our packaging so waste becomes a thing of the past.

A shot of the exterior of a McDonald's restaurant.
A shot of the exterior of a McDonald's restaurant.

Great Restaurants

Creating a blueprint for net zero emissions standard restaurants in UK and Ireland.

Transforming our packaging so waste becomes a thing of the past.

People Positive

Helping one million people gain new skills or jobs.

Championing underrepresented groups from restaurants to boardroom.

A McDonald's restaurant worker smiling.
A McDonald's restaurant worker smiling.

People Positive

Helping one million people gain new skills or jobs.

Championing underrepresented groups from restaurants to boardroom.

A McDonald's restaurant worker smiling.
A McDonald's restaurant worker smiling.
Family sitting on a bench in front of a mural.
Family sitting on a bench in front of a mural.

Serving Our Communities

Stepping up for families through Ronald McDonald House Charities® (RMHC®) UK.

Partnering with Children in Need for better futures for young people.

Family sitting on a bench in front of a mural.
Family sitting on a bench in front of a mural.

Serving Our Communities

Stepping up for families through Ronald McDonald House Charities® (RMHC®) UK.

Partnering with Children in Need for better futures for young people.

Prince Charles speaking at a Princes Countryside Fund event.
Prince Charles speaking at a Princes Countryside Fund event.

Getting clear on climate

Find out how we’re helping farmers and customers get under the skin of sustainability with our two separate guides.