NEW FURY FRIENDS ARE COMING! McDONALD’S LAUNCHES BUILD-A-BEAR WORKSHOP® HAPPY MEAL®

NEW FURY FRIENDS ARE COMING!McDONALD’S LAUNCHES BUILD-A-BEAR WORKSHOP® HAPPY MEAL®

• From Tuesday, 22^nd September, every Happy Meal® will include one of the 12 exclusive Build-A-Bear Workshop® mini plush bag clips, giving families a new furry friend to take wherever they go. Some fun, some food and it’s all inside this Happy Meal®!
• Customers can also meet their favourite Build-A-Bear Workshop® Bearemy characters in person, with character visits taking place at selected McDonald’s restaurants. Find your nearest character visit HERE.

This October Half Term, McDonald’s is bringing imaginative play to Happy Meals with the brand-new Build-A-Bear Workshop® collection. 

From Tuesday, 22^nd September families can discover 12 different Build-A-Bear Workshop® furry friend heads – the perfect companion to clip onto a bag, keys or take along on an adventure. The bag clips can also be personalised with stickers, giving children the chance to add their own creative touch and make their furry friend their own. Adding to the spooky season fun, four of the 12 bag clips are Halloween inspired, making them a frightfully fun addition that encourages imaginative play and acts as a furry companion for children on the go.

Whether you’re setting off on a Halloween adventure, enjoying a cosy day at home, or simply treating the family, there’s a new furry friend waiting to join the fun. 

For little book lovers, the exclusive Build-A-Bear Workshop® licensed Book - The Big Talent Show, will also be available, bringing even more imagination and storytelling play to the Happy Meal® experience. 💙

Families can also enjoy the magic beyond the Happy Meal®, with Build-A-Bear Workshop® character visits taking place at selected restaurants throughout the campaign. Find your nearest character visit HERE.

The fun doesn’t stop there! Families can also jump into a digital dress-up game, where they can get creative and style their favourite bear virtually. Plus, there’s a special treat for Build-A-Bear fans, with a £5-off voucher on UK Happy Meal® boxes when you spend £25 at Build-A-Bear*, making it even more fun to bring their furry friend to life in the real world!

With October Half Term just around the corner, McDonald’s and Build-A-Bear Workshop® are teaming up to bring families a collection packed with friendship, fun and plenty of cuddly moments.

ENDS

Notes to Editors

For more information, please contact: mcdonaldshappymealteam@redconsultancy.com

About McDonald’s UK & Ireland 

McDonald’s has been operating in the UK since 1974. The business currently operates more than 1,560 restaurants across the UK and Ireland, serving over three million customers each day.

T&Cs

£5-off voucher on UK Happy Meal boxes

*Coupon valid until 30^th November 2026. Must be enrolled in Build-A-Bear Bonus Club to access coupon in Bonus Club account. Valid on select Build-A-Bear Workshop® furry friends, clothing and accessories. Not valid on prior purchases, a Build-A-Party® celebration, Count Your Candles offer, Cub Cash ® cards or at Build-A-Bear Workshop ® Outlet stores. Other exclusions may apply. Refer to product page for coupon eligibility. This coupon may not be used in conjunction with any other offer. Coupons may not be exchanged for cash. Only original coupons will be redeemed. Photocopies are prohibited. Valid in UK only. Limit one coupon per person, per visit. Non-transferable. Offer valid while stocks last only. Void where prohibited or restricted. Must be 18 or older to participate.

More about Happy Meal®

A Happy Meal® contains a choice of Cheeseburger, Hamburger, McFish®, Mayo Chicken, or 4 Chicken McNuggets® with a fruit or vegetable bag side, plus selected small cold drink options including bottled water or milk (and contains a book or a toy). Served from 11am. Price is set by each restaurant and may vary nationwide. Menu items are subject to availability. NB prices may vary across UK restaurants 

*The offer is limited to one redemption per customer per day, with up to four Happy Meals per redemption. Terms and conditions apply. 

About Build A Bear Workshop®, Inc. 

Founded in 1997, Build-A Bear is a leading global retailtainment brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing and naming process, accentuated by a memorable "heart ceremony" that creates moments of connection for people of all ages. 

Over the years, Build-A-Bear has grown into a multi generational phenomenon, positioned at the intersection of pop culture trends. Beyond its signature retail experience, the brand also offers pre stuffed plush, gifting, partnerships with best in class licensed and collectible characters, and original storytelling through Build A Bear Entertainment, LLC.  Build A Bear’s current brand platform and message, “The Stuff You Love,” crosses ages and cultures while celebrating nearly 30 years of helping people mark life’s meaningful moments. 

Today, Build-A-Bear operates more than 650 company-owned, partner-operated and franchise experience locations across more than 30 countries, complemented by buildabear.com. Build A Bear Workshop, Inc. (NYSE: BBW) reported $529.8 million in total revenues for fiscal 2025, representing the company's 5^th consecutive year of record results. Learn more at the Investor Relations section of buildabear.com.