McFlurry gets a makeover in McDonald’s UK latest sustainability drive

06-21-2019


McFlurry gets a makeover in McDonald’s UK latest sustainability drive

June 21, 2019

 

  • McDonald’s UK announces changes to McFlurry and salad packaging in latest sustainability move
  • McFlurry plastic lids will be removed completely from September and all single-use plastic packaging across the salad ranges will be replaced with sustainably sourced cardboard
  • The changes are part of the business’ move to more sustainable packaging and commitment to source all packaging from renewable or recycled sources by 2025
  • Menu also revamped – with new lighter lunch options from 26th June

The McDonald’s UK menu is getting a sustainable shake-up, with the removal of plastic lids from all McFlurry options from September which will reduce plastic waste by 383 metric tonnes annually.

Single-use plastic will also be removed from McDonald’s salads from next week – all main meal and side salads will be served in 100% renewable and recyclable cardboard containers. Changing out the existing plastic bowl, shaker salad cups and lids will result in 102 metric tons of plastic being removed annually. These containers are made from ‘carton board’ which contains 50% recycled content and 50% new, which itself comes from certified sustainable sources. The coating on the containers, designed to keep them rigid, is also 100% renewable.

In total, the new packaging across the McFlurry and salads range will reduce plastic waste by 485 metric tonnes annually. In 2018 the business announced that it would replace over 639 million plastic straws used annually by customers in the UK with paper straws. The changes are part of the business’ ongoing commitment to move to more sustainable packaging; globally McDonald’s has committed to source all packaging from renewable or recycled sources by 2025.   

Beth Hart, Supply Chain Director, McDonald’s UK & Ireland said: “I am delighted that today’s news means we will be serving our much loved and new menu items in an even more sustainable way. Removing plastic lids from the McFlurry, and introducing new cardboard packaging for salads, will save nearly 500 metric tonnes of plastic a year. It’s the latest step in our sustainability journey.

“We are committed to listening to our customers and finding solutions with our suppliers that work for them, this is the latest example of that – but by no means the end. We continue to look for solutions for our cutlery and lids, for example, but this is great progress. For us, sustainability is about more than just packaging. We have to look at the whole journey – by 2030 we’re committed to reducing greenhouse gas emissions by 36%.”

As well as changes to packaging, customers will be able to enjoy some new and improved recipes. Giving customers even more choice, McDonald’s has revamped its salads. The new Chicken Salad will be available in a crispy (265 calories) or a new and improved grilled chicken (122 calories) option. From the 26 June, a new Cajun Chicken Wrap will also be available.

Coming in at 400 calories, both the wrap and salads will feature as part of McDonald’s Meals Under offering, making it even easier for customers to make informed choices when eating out. ‘Meals Under’ allows customers to build meals featuring a main, side and drink which achieves either green or amber on the Food Standard Agency traffic light system for fat, saturated fat, salt and sugar.

Customers will also see the return of some old favourites; the Smarties McFlurry will be back permanently to the full-time offering alongside Maltesers and Oreo.

-Ends-

NOTES TO EDITORS

Media enquiries:

McDonald’s press office – 020 3892 1000 / pressoffice@uk.mcd.com

About McDonald’s UK:

McDonald’s currently operates over 1,270 restaurants across the UK, serving more than 3.7 million customers every day.

To find out more about McDonald’s sustainability strategy, go to:

https://www.mcdonalds.com/gb/en-gb/good-to-know/environment.html

 

DOING THE RIGHT THING ON THE ENVIRONMENT – KEY STATS

McDonald’s takes its environmental responsibilities very seriously. In addition to reducing plastic packaging, McDonald’s is supporting the UK’s ambition to reduce the impact of plastic waste and has become a member of The UK Plastics Pact, which brings together businesses, consumers, local authorities, and NGOs to collectively work to transform the UK’s plastics system.

By 2030, McDonald’s has committed to reducing greenhouse gas emissions by 36%, globally, saving 150 million metric tonnes of CO2, and to source all packaging from renewable or recycled sources by 2025.

Our restaurants

  • Smart energy: New restaurants are built with energy efficiency in mind, using smart technology to control lighting, heating, air conditioning.
  • Renewables: We buy 100% renewable electricity and have invested in long term partnership agreements to develop the renewable energy infrastructure in the UK.
  • Litter patrols: UK crew carry out daily litter patrols, with employees walking around 150,000 miles per year to keep the streets clean.

Our food

  • Biofuel: 5,000 tonnes of food waste (including egg shells and coffee grounds) per year converted into renewable energy.

Our packaging

Today’s announcement builds on existing developments across our packaging, now including:

  • Straws: Rolling out paper straws across our entire estate, following successful trials in 2018.
  • Coffee cup recycling: Developed a process with suppliers James Cropper and Veolia to ensure that coffee cups can be recycled. There are recycling units in all Experience of the Future restaurants.
  • McFlurry cup recycling: McFlurry cups can be recycled along with other paper cups in one of the many recycling points that has been established across the country through the collaboration of retailers including Pret a Manger, Costa and McDonald’s restaurants.
  • Salad box recycling: Empty salad boxes can be recycled with any other paper.
  • Packaging recycling: 22k tonnes of outer packaging cardboard is recycled from restaurants every year - zero waste to landfill.
  • Plastic: Only 8% of the packaging used for McDonald’s products is made from plastic, with the majority already being made from fully certified fibre.

Our supply chain

  • Biodiesel: For over a decade our delivery fleet has been powered by recycled biodiesel from cooking oil, saving nearly seven thousand tonnes of CO2 emissions every year.

 

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