McDONALD’S UK & IRELAND TEAMS UP WITH XBOX TO UNLOCK A WHOLE NEW LEVEL OF SIDE MISSIONS

McDONALD’S UK & IRELAND TEAMS UP WITH XBOX TO UNLOCK A WHOLE NEW LEVEL OF SIDE MISSIONS

• McDonald’s UK & Ireland announces its first ever partnership with XBOX
• The collaboration will bring fans closer to six of XBOX’s most iconic gaming franchises Halo™: Campaign Evolved, Fallout™ 76, Forza Horizon™ 6, Overwatch™, World of Warcraft™ and Candy Crush™ - through a gaming-inspired experience launching in restaurants nationwide 
• Fans can expect a gaming-inspired menu, plus unlockable rewards for in-game exclusives via the McDonald’s App
• More news to follow… Calling all gamers! McDonald’s UK & Ireland is launching a new evolution of Side Missions by partnering with six of XBOX’s most recognisable gaming franchises. 

First launched in 2025, McDonald’s Side Missions is rooted in the fan truth that a trip to McDonald’s is often life’s best detour. And now in one of McDonald’s UK & Ireland’s most exciting partnerships to date, Side Missions will feature menu items inspired by iconic foods, flavours and details from the iconic worlds of: Halo™: Campaign Evolved, Fallout™ 76, Forza Horizon™ 6, Overwatch™, World of Warcraft™ and Candy Crush™. Gaming fans will want to keep their eyes peeled for Easter eggs – hidden surprises, secret messages, and special features - as well as clues about what these menu items might be. 

But Side Missions does not end at the menu. The experience extends into the digital world in the McDonald’s App, where customers will be able to use their Reward points to unlock exclusive in-game items across participating titles - Halo™: Campaign Evolved, Forza Horizon™ 6, Fallout™ 76, Candy Crush™ Saga, World of Warcraft™ and Overwatch™.

Among the rewards available are a car voucher for Forza Horizon 6™, letting players add a new vehicle to their collection; a Sugar Bomb Bundle for Fallout™ 76, packed with themed in-game goodies; and a Red Hot Portable Bakery for World of Warcraft™, a fan-favourite limited-time item that is making a special return.

Plus, daily deals will be available via the McDonald’s App, giving fans even more reason to take a Side Mission to McDonald’s. 

Tim Kenward, Senior Vice President, Chief Marketing Officer, McDonald’s UK & Ireland, said: “Gaming is all about imagination and the worlds we love to get lost in. What excites me about this partnership is that we're bringing parts of these iconic gaming worlds to life, giving fans the chance to experience food they have only ever seen on screen. As a huge Fallout fan, I’m most excited for the Blamco Cheesy Potato Bites.”

-ENDS-

For more information, please contact McDonaldsSideMissions@redconsultancy.com 

In-game exclusive Rewards via the McDonald’s App