McDONALD’S UK AND FNATIC JOIN FORCES - GAME ON! 🎮🔥

McDONALD’S UK AND FNATIC JOIN FORCES - GAME ON! 🎮🔥

• McDonald’s UK links up with FNATIC to bring the heat to gaming culture, kicking off with the MAKE IT HOT launch event celebrating the return of McSpicy® X Frank’s RedHot® and the NEW Frank’s RedHot® Mayo dip.
• A year of hype ahead with exclusive events and content made for gamers, and flavour fans alike.
• Fresh content collaborations to bring food and gaming communities together in bold, exciting ways.

McDonald’s UK has officially teamed up with global esports powerhouse Fnatic in a brand-new partnership that brings together two icons of culture - food and gaming.

The collaboration kicks off with the MAKE IT HOT launch event, celebrating the return of McSpicy® x Frank’s RedHot® and introducing the NEW Frank’s RedHot® Mayo dip-bringing bold flavour across the menu. 

At the heart of the partnership is a focus on authentic engagement -leveraging Fnatic’s influence, from pro players to millions of dedicated fans, to connect with audiences in a meaningful way. It marks the start of a new journey packed with creator-driven content, live gaming events, and social-first experiences designed to engage both gaming and food-loving communities, both on and offline.

Ben Fox, Senior Vice President & Chief Marketing Officer at McDonald’s UK & Ireland, said: "Partnering with Fnatic allows us to engage with this passionate gaming audience, delivering experiences that bring people together over great food and gaming in an authentic way. We are delighted to be bringing fans the opportunity to make all of their favourite McDonald’s products hot with our new Frank’s RedHot® Mayo sauce pot. If that’s not enough we are also raising the heat even further with the much anticipated return of our delicious McSpicy® x Frank’s RedHot® chicken burger”. 

Sam Mathews, Founder at Fnatic, added: “At Fnatic, we're always looking to partner with brands that truly understand and celebrate gaming culture. McDonald’s shares our commitment to creating memorable, community-first experiences. This collaboration is all about bringing people together; whether it's over epic plays or bold flavours. We’re just getting started, and we can’t wait to show fans what’s coming next.”

As one of the most recognised names in global esports, Fnatic holds a powerful presence in global esports, shaping the competitive scene through its elite pro players and expansive fan community. This partnership with McDonald’s UK aims to deliver fresh, flavourful moments that resonate with both Gen Z and gaming audiences - and this is only the beginning.

The McSpicy® X Frank’s RedHot® returns from 7th May!

Get ready, spice lovers – the fan-favourite McSpicy® X Frank’s RedHot® is back from 7th May for a limited time only. 100% chicken breast in a hot and crispy coating, topped with crunchy lettuce, cheese made with Emmental, jalapeños, slivered onions, and of course, the deliciously unique (and spicy) Frank’s RedHot® Mayo – all packed into a toasted sesame seed bun.

Spice fans can now turn up the heat across the entire menu with the brand new Frank’s RedHot® Mayo dip. The deliciously unique mayo is now available SEPARATELY as a dip, and EXCLUSIVE to the UK only. Frank’s RedHot® Mayo is the perfect addition to level up your usual order during any part of the day whether breakfast, lunch or dinner. But hold on, there’s more – when you buy McSpicy® X Frank’s RedHot® via the McDonald’s App you will receive double the points!

                                                               -ENDS-    

For more information,please contact mcdonaldsmcspicy@redconsultancy.com

*Please see individual menu item pricing table below. NB prices may vary across UK restaurants.     

About McDonald’s UK & Ireland 

McDonald’s has run its business in the UK since 1974. The business currently operates over 1,450 restaurants across the UK and Ireland, serving almost four million customers each day. McDonald’s is one of the UK’s largest private sector employers, employing over 177,000 people and works with over 23,000 British and Irish farmers. 

You can follow all the latest McDonald’s UK news on Instagram @mcdonaldsukinews

About Fnatic

Fnatic is the leading global esports performance brand, setting the benchmark for excellence in competitive gaming. Headquartered in London, with offices in Berlin, Belgrade, and Tokyo, Fnatic holds elite status as one of the premier brands in the 1 billion-strong competitive gaming audience. Driven by a deep understanding of peak performance, Fnatic combines world-class competition with Fnatic Studios, its in-house content agency, delivering innovative storytelling and digital activations that resonate with Gen Z and gaming audiences. Since 2004, it has dominated the esports stage, winning more Tier 1 tournaments than any other team and generating over 150 million watch hours annually—making it one of the most-watched and influential organisations worldwide.