McDonald's introduces the game-changing NEW McCrispy making it the first permanent chicken burger in 15 years

news

10-13-2022


McDonald's introduces the game-changing NEW McCrispy making it the first permanent chicken burger in 15 years

Those who crave a crispier, crunchier chicken burger look no further, than the NEW McCrispy. McCrispy (£6.49 for an Extra-Value Meal) aims to be the most delicious chicken burger yet and is McDonald’s first permanent chicken burger since 2007, so you know it’s worth the hype!

Along with what is set to be McDonald’s hottest new launch in years, comes a string of famous faces giving McCrispy their golden seal of approval.

DJ, Presenter, and all-round McDonald’s fangirl MAYA JAMA who even has her own McChicken Sandwich ‘hack’, had this to say about the tasty new addition: “I love a chicken burger, and am a self-confessed chicken connoisseur, so when I found out Maccie’s was launching this new burger, I knew I had to get involved.”

Comedian Keith Lemon, entertainer Michael Dapaah, and girl-boss gamer Elz the Witch, feature alongside Maya in the new McDonald’s TV advert and can be seen tucking into the NEW McCrispy.

Mark your calendars for Wednesday 19th, when both McCrispy and the TV advert will launch nationwide.

Let’s Break it Down:

Cute bun, hun! Topped with a 4” artisan bun made using a powdered sourdough to give it a sweet, nutty toasted flavour. It’s then glazed, and sprinkled with sesame seeds.

Fancy mayo too! A classic mayonnaise with cracked black pepper and a savoury roasted

chicken flavour for an umami hit.

That crunch though! McCrispy features a crunchy chicken breast fillet that is marinated in black pepper and cayenne to give it a slight kick. The crispy homestyle coating, is again packed with flavours of black pepper, as well as lemon to give it a very light citrus note.

McCrispy was a must!

Back in March 2022 McCrispy was sales tested as ‘Crispy McFillet’ to a clucky few in restaurants across the Midlands and Ireland & proved to be one of McDonald’s MOST successful trials to date…

The test revealed….

·       Preference – McCrispy was rated higher than competitors on ‘taste’

·       Crunch – In testing consumers particularly appreciate the crunchiness of McCrispy and the bun

·       Best for Chicken – The majority of taste-testers thought McDonald’s was the best restaurant against it’s competitors for chicken at the end of the test period

McDonald’s is so confident that McCrispy will be its most successful chicken burger to date, it will be replacing the Chicken Legend on the menu.

-          ENDS  -

For more information, images or a McDelivery, please contact: McCrispyTeam@RedConsultancy.com