McDONALD’S LAUNCHES NEW PLAYMOBIL® HAPPY MEAL® - INSPIRING KIDS TO EXPLORE, DISCOVER AND IMAGINE

McDONALD’S LAUNCHES NEW PLAYMOBIL® HAPPY MEAL® - INSPIRING KIDS TO EXPLORE, DISCOVER AND IMAGINE

• 📅 Launching Wednesday, 27^th August - McDonald’s is introducing the brand-new Playmobil® Happy Meal®!
• 🐾 12 Playmobil® animal toys to discover - from zebras and pandas to sloths and eagles, all inspired by wildlife across the jungle, safari, and ocean.
• 📚 Prefer a story? Little People, Big Dreams books are available instead of a toy.
• 🎮 Each Happy Meal® unlocks a free interactive Playmobil® digital game - just scan the code on your box to keep the adventure going.
• ⏳ Available for a limited time only - collect them all before they vanish back into the wild!

McDonald’s is turning mealtimes into adventures with the launch of its brand-new Playmobil® Happy Meal® - landing in restaurants nationwide from Wednesday, 27^th August.

With 12 Playmobil® toys, a Little People, Big Dreams book, and an interactive digital game on offer, this limited-time Happy Meal® is designed to spark curiosity, fuel creativity, and inspire a lifelong love of exploration - one meal at a time.

This collaboration with Playmobil® brings the magical world of Playmobil® to life - a place where animals roam free and discovery waits around every corner. With this Happy Meal®, kids will receive a durable toy inspired by real wildlife from across the globe, from majestic eagles and playful pandas to cheeky sloths and striking zebras. For bookworms, there’s also the option to swap the toy for a Little People, Big Dreams book – I Can Be a Wildlife Explorer, or I Can Be a Curious Inventor, perfect for sparking imagination through inspiring real-life stories.

And the adventure doesn’t stop there. Families can unlock a complimentary Playmobil® digital game by scanning the code on the Happy Meal® box, taking the fun beyond the table with mazes, and even more animal discoveries.

Whether it’s building a savanna scene at home or exploring the digital jungle together, the McDonald’s Playmobil® Happy Meal® makes learning feel like an adventure. So, grab your binoculars, bring your curiosity, and Keep Exploring - available for a limited time only, exclusively at McDonald’s.

Notes to Editors

For more information, please contact: mcdonaldshappymealteam@redconsultancy.com

About McDonald’s UK & Ireland

McDonald’s has been operating in the UK since 1974. The business currently operates more than 1,560 restaurants across the UK and Ireland, serving over three million customers each day. McDonald’s is one of the UK’s largest private sector employers, employing more than 159,000 people and works with over 29,000 British and Irish farmers.

More about Happy Meal®

Available for around £4.19, a Happy Meal® contains a choice of Fish Fingers, 4 Chicken McNuggets® or Veggie Dippers (2 pieces) with a Melon bag side, plus selected small cold drink options including bottled water and milk (and includes a book or a toy). Served from 11am. Price is set by each restaurant and may vary nationwide. Menu items are subject to availability.

About PLAYMOBIL®

For over 50 years, PLAYMOBIL has been inspiring children and adults alike with its wide range of themed worlds. The iconic 7.5 cm tall PLAYMOBIL figures are the heart of this creative, award-winning play system – inviting children to take on different roles, experience exciting adventures, and create their own worlds. Since its market launch in 1974, more than 3.8 billion figures have been produced. Today, PLAYMOBIL is represented in around 100 countries worldwide with over 40 play themes.

PLAYMOBIL is a brand of the Horst Brandstätter Group, headquartered in Zirndorf near Nuremberg, Germany. This internationally active corporate group unites strong brands that stand for quality, innovation, and design.