SCHOOL HOLIDAYS JUST GOT CUTER – MCDONALD’S HAPPY MEAL® JOINS THE SQUISHMALLOWS™ WORLD AGAIN!

SCHOOL HOLIDAYS JUST GOT CUTER – MCDONALD’S HAPPY MEAL® JOINS THE SQUISHMALLOWS™ WORLD AGAIN!

• The No. 1 plush brand Squishmallows™ is returning to McDonald’s Happy Meal® just in time for the summer holidays!
• Available from Wednesday, 2^nd July, McDonald’s Happy Meal® will come with a Squishmallows™ plush toy or a Little People, Big Dreams® book.
• You can also catch some of your favourite Squishmallows™ doing character visits in selected McDonald’s restaurants across the country.
• There are 15 irresistible Squishmallows™ plushes to collect, including an exclusive named ‘Halley’ – not yet available in retail.

30^th June 2025: The hunt is back on at McDonald’s this summer, as Happy Meal® will set foot into the #1 best-selling plush toy brand Squishmallows™ world. With 15 lovable friends to collect including Halley, a never-before-seen Intergalactic Axolotl (not yet available in retail) and other fan favourites. Each has its own backstory and personality, making them highly sought after.

Available in all restaurants nationwide from Wednesday, 2^nd July, each Happy Meal® will come with an irresistible Squishmallows™ plush toy or a Little People, Big Dreams® Book.

Looking for ways to keep the kids entertained during the holidays? McDonald’s has you covered.

Patty and Cam, two fan-favourite Squishmallows™, will be making special appearances at select restaurants nationwide, where lucky families can join in on the fun with interactive activities AND even collect Squishmallows™ trading cards*. Find your nearest participating restaurant here.

For those families who’d prefer a story, the Happy Meal® book option running alongside, features two inspiring titles from the Little People, Big Dreams series®: I Can Sprint to Success, Usain Bolt and I Can Plan an Adventure to Space, Katherine Johnson.

Available for around £4.19, a Happy Meal® contains a choice of Fish Fingers, Chicken McNuggets® or Veggie Dippers with a Melon bag side, plus drink options including water, milk, or a Robinsons® Fruit Shoot.

Don’t miss out, and head to your nearest McDonald’s from Wednesday, 2^nd July to start your Squishmallows™ adventure! Whether you’re hunting for your favourite Squishmallows™, reading, or just looking for a little summer fun, there’s something for every family in this season’s Happy Meal®.

Notes to Editors

For more information, please contact: mcdonaldshappymealteam@redconsultancy.com

*Trading cards and activities will only be available at selected restaurants.

About McDonald’s UK & Ireland

McDonald’s has been operating in the UK since 1974. The business currently operates more than 1,560 restaurants across the UK and Ireland, serving over three million customers each day. McDonald’s is one of the UK’s largest private sector employers, employing more than 159,000 people and works with over 29,000 British and Irish farmers.

More about Happy Meal®

Available for around £4.19, a Happy Meal® contains a choice of Fish Fingers, 4 Chicken McNuggets® or Veggie Dippers (2 pieces) with a Melon bag side, plus selected small cold drink options including bottled water and milk (and includes a book or a toy). Served from 11am. Price is set by each restaurant and may vary nationwide. Menu items are subject to availability.

About Squishmallows™

Since its debut in 2017, Squishmallows has featured collectible plush with lovable personalities, a whimsical design, and an ultra-soft feel. Throughout 2022 and 2023, The Toy Association honored Squishmallows with a total of 10 Toy of the Year (TOTY) Awards, including License of the Year and Overall Toy of the Year. Some fan-inspired engagements include the back-to-back viral activations at VidCon Anaheim, with a one-of-a-kind Squishmallows Human Claw Machine in 2022, and a giant Squishmallows pit, nicknamed the “Squish Pit,” in 2023. The brand’s ongoing expansion and passionate fan base continue to make Squishmallows a collectible phenomenon and evergreen lifestyle property.

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