A blueprint for the future

Our Market Drayton new build restaurant is a testing ground for sustainable developments. It will be our first restaurant built to the UKGBC Net Zero Standard* in the UK and Ireland. The learnings here will serve as a blueprint for our future new build restaurants and help us deliver on our goal of all our restaurants being net zero in use by 2030.

Reducing carbon emissions

We have challenged ourselves to reduce carbon emissions in construction and use, and have worked with our suppliers to find solutions that will set high standards for our industry. We’re sourcing our building materials locally where we can and have replaced carbon-intensive materials with alternatives made with recycled car tyres, plastic bottles, and white goods.

Giving back energy 

We’re proposing to install in excess of 92sqm of solar panels and two wind turbines which will generate additional renewable energy that we can give back to the grid.

Market Drayton Restaurant

Take a look at some of the Market Drayton innovations.

Plastic made from coffee beans

We are using bioplastic made from our used coffee beans for the lettering on our wall

Wrapping up warm

We are using British sheep’s wool to insulate the walls and keep us all warm. It’s 100% biodegradable, so it can be composted once it’s done its job

Innovation that sticks

The paste we’re using to stick graphics to the walls is made with starch from potatoes that would otherwise have gone to waste

One step at a time

The kerbstones are made from recycled plastic bottles. So we’re putting used plastic to good use, and reducing carbon emissions by 25kg per kerb compared to concrete kerbs


The people behind our Plan

Matt Winfield, Franchisee

“I'm already incredibly proud to be a McDonald's franchisee, so to potentially have the first McDonald’s UK and Ireland net zero emissions standard restaurant in build and in use will make me even more proud. Things are being done that I didn't realise were even possible.”

Making a home for wildlife

We’re working with a local school to transform the land around the site into an area of biodiversity to protect and encourage local wildlife as part of our ambition to have a positive impact on nature.


* Our Market Drayton restaurant will apply the UKGBC Net Zero Carbon Buildings Framework definition of ’net zero carbon – construction (modules A1 – A5)’ and ‘net zero carbon – operational energy (module B6)’. 

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