We are a founding partner of FAI Farms, undertaking research to advance sustainable farming. Every year we invest in a programme designed to improve the welfare of animals and the impact of farming on the environment.
Our research led to the launch of our range enrichment programme, requiring all egg producers supplying McDonald’s to plant a minimum of 20% tree cover on their ranges. The canopy cover provided by the trees encourages the hens to make more use of the range.
Our most recent project was launched in February 2021 with the aim of better understanding the benefits of farming regeneratively using adaptive multi-paddock grazing for beef cattle. The impact of this research has been recognised by Compassion in World Farming, who have awarded us with their 2021 Sustainable Food and Farming Award.