Emily officially joined the McDonald’s IE leadership team in September 2015 as Vice President of Marketing and Food Development. Prior to that she has had a long standing, working relationship with the company having worked for over a decade at our incumbent creative agency, Leo Burnett London.
During her time at the agency, Emily led the McDonald’s account as the brand experienced a resurgence in trust and awareness, contributing to the company’s current ongoing and prolonged growth in the IE.
With exemplary experience in the creation of leading marketing strategies, Emily has a strong focus on delivering communication platforms, responsible for driving brand trust and affinity.
Since working with (and for) McDonald’s Emily has been behind a number of award-winning marketing campaigns which have been recognised in industry as best in class.
Emily’s favourite McDonald’s menu item is Chicken Selects.