Students discover how McDonald's develops and sources food products through videos and case studies, before developing their own ideas in the curriculum-linked Challenges.

Students act as owners of a small food business and look at provenance and sourcing issues and schemes before identifying which schemes are most important for their business and their customers.

Students get to grips with the stages of food product development and think about the trends and lifestyle factors within their target audience before coming up with an idea for a new product.