Victoria joined McDonald’s in December 2013, and holds responsibility for the business strategy in the IE and Ireland, as well as for the consumer and commercial insight functions. Victoria developed and delivered the latest IE and Ireland strategy, which has led to a significant increase in customer visits, sales and improved consumer satisfaction, as well as improved brand perceptions.
The research and insights gathered by Victoria’s team have directly led to the introduction of new initiatives such as McDelivery and the mobile ordering click and collect app, as well as the introduction of Meals Under bundles to help customers find lower calorie options more easily.
With consumer behaviour and customer expectations ever-changing, Victoria leads a team committed to ensuring that McDonald’s remains a relevant restaurant brand for IE and Irish customers and communities alike. In 2017, a new customer satisfaction tool, Food for Thoughts, was introduced to help even better understand customer experience in restaurants. Victoria is also passionate about supporting and championing women within the company and has a global role on the Women’s Leadership Network.
Victoria joined from Bupa where she created and set up an insights, data and analytic hub for the IE before becoming Director of Marketing. She has a wealth of experience working with and for several successful brands, including holding a variety of roles at British Airways and Gillette, as well as consulting for Great Ormond Street Hospital and Eurostar.
Victoria’s favourite McDonald’s menu item is Chicken Selects with Smokey BBQ Dip, followed by an Apple Pie.