McDonald's Celebrates 50-years in Canada with 67¢ Burgers

McDonald's Restaurant

08-21-2017

August 21, 2017 - This year marks McDonald’s Canada’s 50th anniversary and to celebrate the iconic brand offered Canadians a special gift: 67¢ hamburgers – in recognition of its 1967 birthday.

On Wednesday, August 16, 2017 from 11:00 am to 7:00 pm specially priced hamburgers were available in McDonald’s restaurants across the country. Over the last 50 years, McDonald’s Canada has been a place where people, families and communities have come together to share many moments.

While it has already been a busy year of celebrations, with the introduction of All-Day Breakfast Selections and launch of McDelivery, this special 67¢ hamburger offer tops things off. In addition, McDonald’s Canada held special events in three restaurants across the country to celebrate brand excitement from coast to coast. The restaurants are located in Calgary (the first restaurant in Alberta), London (the first restaurant in Eastern Canada) and Dartmouth (the first restaurant in Nova Scotia). These events featured nostalgic decorations, classic images over the past 50 years, as well as attendance by local dignitaries and special VIPs – and Ronald McDonald himself.

Quote
“It’s amazing to think that a single BC location that started in 1967 has grown to over 1,400 restaurants across Canada,” said John Betts, President and CEO, McDonald’s Canada. “This is a true testament to what the passion, spirit and support of guests, franchisees and employees can do. Looking ahead, we’re excited about our future and continuing to share special moments, like today, with Canadians from coast to coast.”

Facts

  • McDonald’s Canada serves close to 3 million guests every day
  • McDonald’s Canada is the 2nd market to open after the U.S.
  • 1977, the first Canadian Drive-Thru opened in Regina
  • 1977, the first McHappy Day® was held by Founder George Cohon
  • 1995, the first McFlurry® was created by franchisee Ron McLellan in Bathurst, New Brunswick
  • 2011, the launch of McCafé®
  • 2017, McDonald’s has served more than 177 million cups of coffee
  • The 67¢ hamburgers are limited to three per customer in-restaurant purchase only and while supplies last

Guests are encouraged to share their favourite McDonald’s moments online from the past 50 years using #McDonalds50th.

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