Alyssa joined McDonald’s Restaurants of Canada as Chief Marketing Officer in 2021. She was promoted to the Canadian Executive Team after ten years with the brand’s global head office in Chicago.
Throughout her career, Alyssa has earned a reputation as a strategic marketing visionary who is hyper-focused on business growth and always has the interests of guests top of mind. She is a courageous leader known for her ability to build strong relationships, influence through transparent and genuine communication, and inspire high-performing teams.
Joining McDonald’s in 2011, she quickly ascended the ranks; taking on a diverse range of responsibilities across U.S. and global marketing. Most recently, she held the role of Senior Director, U.S. Marketing Brand & Content, where she built brand love and drove sales growth through creative campaigns and promotions. Notably, she was one of the key leaders behind the Famous Orders celebrity program, featuring Travis Scott and J Balvin, which contributed to record-breaking social engagement and drove tremendous business results. Prior to joining the organization in an internal role, Alyssa spent seven years at OMD, where she was responsible for media strategy for McDonald’s, as well as Quaker Foods.
Alyssa has earned numerous McDonald’s awards and distinctions, including receiving the President’s Award (2015) and being selected for the Leading Women Executives (2018) training program. She is also an International Cannes Young Lions Competition Bronze medal winner (2008).