Sustainable Beef Production


Thinking about how we bring you your favourite burgers is important to us. From careful stewardship of both the land and animals, to promoting leading ranching practices intended to minimize environmental impact, we’re proud to support Canadian ranchers and farmers who are committed to operating with these principles in mind through their partnership with the Canadian Roundtable for Sustainable Beef (CRSB).

CRSB Certified beef sustainability stamp



CRSB Certified beef sustainability stamp


Serving up the burgers you love. It’s how we started, and it will always be a huge part of our purpose. So, we want to be part of helping make progress in how our beef is brought to you.

As a founding member of the Canadian Roundtable for Sustainable Beef (CRSB), we are proud to continue to support the CRSB and their work with Canadian ranchers. Through the CRSB’s Certified Sustainable Beef Framework, known as “CRSB Certified”, the CRSB works to recognize and advance sustainable production practices*, including the health and welfare of the animals, and the livelihoods of Canadian farmers and ranchers. Learn more about the CRSB and its Certification Framework at

It’s all about trying to make a positive difference to the people, animals and land involved, and to you, the customer, who cares about where your favourite burger comes from.

We’re proud to say that our support of sustainable beef production* here in Canada has led to us sourcing at least 30% of the beef for McDonald’s Quarter Pounder burgers from farms and ranches certified to Canadian Roundtable for Sustainable Beef (CRSB) standards.

*As defined by the standards set out in the CRSB’s Canadian Roundtable for Sustainable Beef (CRSB) Certified Sustainable Beef Framework. Learn more at

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