Book Tour 2022

From Belfast to Nottingham, through Ireland and the UK, follow the Happy Readers Book Tour this Autumn.

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At McDonald’s, we care about children’s literacy and hope our UK and Ireland Book Tour gets children excited about reading, and makes a  positive difference to their lives.

Did you know, 1 in 5 children aged 5 - 8 say they don’t have a book of their own?
(National Literacy Trust)

Book ownership is associated with greater  reading enjoyment  and frequency
(National Literacy Trust)

Reading for pleasure is the single biggest indicator of a child’s future success
(World Book Day)

worldbookday.com/about-us/the-evidence/

literacytrust.org.uk/research-services/research-reports/book-ownership-in-2021/

At McDonald’s we believe one book can change everything ; it can ignite a life-long love of reading and has the power to foster imagination, unlock creativity and expand knowledge.

McDonald’s have partnered with the National Literacy Trust to strive towards a common goal of getting more books into the hands of children.

Since the partnership began in 2013 McDonald’s have provided over 130 million books to families.

Good to know: To help offset some of the carbon emissions generated by the Happy Readers bus during our 2022 tour, we’ve partnered with Oblong Trees to plant 1,000 trees.

Learn more about the work being done by Oblong Trees at www.oblongtrees.com

From park mazes to designing their own sandcastle, there are plenty of activities to keep your little one entertained this summer!

Creative Play

From designing their own sandcastle to writing a summer diary, there are plenty of activities to keep your little one entertained this summer!

Find Out More

Good to Know

Take a look at everything we’re doing to improve our Happy Meal®!

Find Out More

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