Michelle was promoted to VP Food and Beverage, Product Development and Marketing in August 2019 having joined McDonald’s IE in 2015 as Marketing Manager. Since then, she’s also held the roles of Head of Marketing and Marketing Director in just four years. Michelle is responsible for all marketing of the menu and food development, leading on TV campaigns, delicious new menu additions and food promotions for customers to enjoy throughout the year.
During her time at McDonald’s, Michelle has led on award-winning advertising campaigns, including the McCafe range, Spicy McNuggets and the Grand Big Mac, which is currently the most successful promotion to date for IE and Ireland.
Michelle first joined the business as a crew member during her time at college. She went on to hone both her commercial and creative marketing expertise at Weetabix and at SSP as Head of Coffee and Bakery Brands, and most recently worked as Head of Marketing at Harris & Hoole.
Michelle’s favourite McDonald’s menu item is Chicken McNuggets.