David Ford leads McDonald’s Canada’s Strategy & Insights function, overseeing the company’s approach to enterprise strategy, consumer and business insights, and revenue growth management. By combining data-driven analysis with a deep understanding of the business, he helps shape the strategic choices that fuel growth and strengthen McDonald's competitive advantage in Canada.
With a unique blend of experience spanning strategy, insights, business performance, and communications, David partners closely with leaders across the organization to align priorities, identify growth opportunities, and accelerate execution. He is recognized for his ability to connect data, ideas, and people, transforming complex challenges into clear, actionable strategies that create business impact.
David joined McDonald’s Canada in 2012 and held a series of leadership roles across external, internal, and executive communications. Through his close partnership with senior leaders, he developed deep expertise in business strategy, organizational transformation, and enterprise communications before transitioning into Strategy & Insights in 2020. Since then, David has helped shape business strategy and growth plans by combining analytical rigor with clear, compelling storytelling.
David lives in Toronto with his wife and two sons, where they enjoy cycling and spending time together outdoors.
