As a system, we share in each other’s success. That’s why we provide every Franchisee with award winning support.
All Franchisees are supported by a network of Consultants averaging over 20 years’ experience in the McDonald’s system. Each consultant works with a number of Franchisees. They share their business knowledge and offer advice on how to improve customer experience, develop and manage a team, as well how to increase sales, while keeping standards high.
The training and support I received from McDonald’s was incredible. Both Franchisee consultants and existing Franchisees were on call to offer support, coaching and great advice.
9 months of training and the support doesn’t stop after that. Even today I’ve got access to a consultant who I’m always bouncing ideas off and talking about the vision and future of my business. I speak to her at least weekly if not more.
All of our Franchisees complete a training programme before they take control of their restaurant. Across the course of the programme, they build their knowledge, gain the experience and learn the skills you need to be a McDonald’s franchise owner.Discover More
Plan to win
Plan to Win is a business strategy that aims to keep us aligned with customer needs. Franchisees work with McDonald's employees to create initiatives for the following business year with the goal of making McDonald's the UK & Ireland's best loved quick service restaurant.
Goals for the year are set and grouped under five key pillars, covering the performance areas of People, Operational Excellence, Sales and Marketing, Financial Growth and Trust. They are cascaded throughout the business to every restaurant. As a Franchisee this is tremendously valuable, as it ensures the whole system is aligned and working towards a common goal.
Our marketing calendar is an example of how we work with our Franchisees. Our Franchisees, McDonald’s senior executives and marketing experts work together to try to achieve a maximum Return on Investment from the marketing budget. It’s important we continue to listen to our customers and continue to innovate new menu items such as our ‘Signature’ burgers.