Can you provide information on McDonald's research and development?
May 21, 2018
McDonald's has an exhaustive approach to research and development. This involves understanding external factors such as changing customer needs, macro trends and the competitive landscape. In addition, we look internally to see what developments or launches have been successful elsewhere in the world and why.
Throughout the research and development process we partner with key suppliers, engage with consumers and seek input from franchisees. This is fundamental to the McDonald's business model and ensures we achieve the right balance across our product and service offering. For more information on McDonald's business processes we suggest you visit www.McDonald's.co.uk/people/schools-and-students/schools-and-students.shtml and download one of our information packs.