Who is your target market / audience?

May 21, 2018

McDonald's aims to offer a friendly, fun environment for everyone, and we mean everyone, to enjoy. This means appealing to families who love our iconic Happy Meal®, to workers grabbing breakfast on-the-go or eating in to enjoy our freshly ground coffee and free WiFi. The majority of our campaigns are communicated to everyone to ensure they have a broad reach. You may have seen us on TV or heard us on the radio!